Presentation ac nielsen
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Nielsen is a global leader in measurement and information that has a presence in over 100 countries. It provides clients with an understanding of consumer behavior related to what people watch and buy. Nielsen generates most of its revenue from measuring media viewership and consumer purchasing. It faces competition from other companies that also provide measurement and consulting services.
Presentation ac nielsen
- 1. June 2011 Company Overview
- 2. Nielsen is global leader in measurement and information have a presence in approximately 100 countries provides clients the most complete understanding of what consumers watch and buy for more than 50 years inform the decision-making process of brands and content providers as well as the research activities of universities and industry standards bodies
- 3. Nielsen activities Nielsen Academics is an online learning portal focused exclusively on the needs of students and faculty Nielsen Expositions supports your B2B objectives by connecting you with influential decision-makers through established marketing platforms. Each year 40 trade shows, which in 2010 connected approximately 270,000 buyers and sellers across 20 industries involves and reaches out to local and national communities and ethnic organizations
- 4. What is Supplier Diversity? A strategic initiative that allows Nielsen to enhance its competitive position by: Enhancing the supply chain via increased competition. Strengthening the economy of the communities we serve and enhancing our market leadership position. Forming shared interests with key markets, promoting brand loyalty. Increasing market share by teaming with key business partners.
- 5. Nielson has Watch represented 33% of our total revenues in 2010. Buy represented 64% of our total revenues in 2010. Expositions represented 3% of our total revenue in 2010. Total revenues in 2010 were $5.1 billion
- 6. Competitors NRG Systems, Amec, Mccrometer, Emerson, IAB, Syncapse for measurement and information Gartner, Forrester, McKinsey, Accenture, BCG for consulting
- 7. Competitors NRG Systems, Amec, Mccrometer, Emerson, IAB, Syncapse for measurement and information Gartner, Forrester, McKinsey, Accenture, BCG for consulting
- 9. Thank you!