Evoke (Working title: Project Zipper)
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Project Zipper is an online organization that aims to connect creative young people and use media and art to influence social progress. Its goals are to connect people aged 16-28 who are fed up with society and think outside the box, provide concrete solutions to social problems rather than just raising awareness, and conduct research through surveys. It has a website and social media platforms to share projects like a supermarket campaign using guerrilla posters to make shoppers aware of their power and a sticker project to connect people and spread brand awareness. The presentation concludes with a question round.
Evoke (Working title: Project Zipper)
- 1. Project Zipper “Connect, Create, Progress”
- 3. PRESENTATION OVERVIEW 1. WHAT? 2. GOALS 3. TARGET AUDIENCE 4. RESEARCH 5. WEBSITE 6. PROJECTS 7. QUESTION ROUND
- 4. WHAT IS ? “ We do not have to accept society as it is. We can remake it as it should be. ” AN OPEN ORGANIZATION AN OUTLET FOR CREATIVE PEOPLE AND OUT–OF-THE-BOX THINKERS. AN ONLINE SOCIAL PLATFORM
- 6. TO CONNECT CREATIVE, YOUNG PEOPLE. TO USE MEDIA AND ART TO INFLUENCE SOCIAL PROGRESS. WE FOCUS CONCRETE A SOLUTIONS TO PROBLEMS INSTEAD OF SOLELY SPREADING AWARENESS. GOALS
- 7. YOUNG ADULT, AGED 16 – 28. FED UP WITH THE OLD, RUSTY WHEELS OF SOCIETY. CREATIVE, OUTSIDE-THE-BOX THINKERS. FANATIC USERS OF MODERN TECH. PROGRESSIVE MINDSET. TARGET GROUP
- 12. Online Platform Project Zipper website Facebook Twitter
- 13. Projects Supermarket Project “I wish” Sticker Project
- 14. MISSION: MAKE SHOPPERS AWARE OF THEIR POWER. PROVIDE CONCRETE AND REAL SOLUTIONS. METHOD: GUERILLA STYLE POSTERS. CROSS MEDIAL CAMPAIGN. SPREAD AMONG SUPERMARKETS (UTRECHT). „ BUYING WITH POWER ‟
- 15. „ I WISH ‟
- 17. „ I WISH ‟ MISSION: CONNECT PEOPLE AND IDEAS HAVE PEOPLE INTERACT WITH US SPREAD BRAND AWARENESS METHOD: INTERACTIVE STICKERS WITH ONLINE GALLERY
- 18. „ I WISH ‟ MISSION: MAKE SHOPPERS AWARE OF THEIR POWER. PROVIDE CONCRETE AND REAL SOLUTIONS. METHOD: GUERILLA STYLE POSTERS. CROSS MEDIAL CAMPAIGN. SPREAD AMONG SUPERMARKETS (UTRECHT).
- 19. Why?
- 20. THE TRAILER
Editor's Notes
- #10: Questionnaire, 130 people, questions about our philosophy and if people could identify with them,goodresults,Real survey for website visitors instead of friends,questions about current projects,--------Our 'rivals', Great style,Lots of people identify themselves with their posts,Looked at what they exactly were about,Their marketing and communication,We can do better!
- #11: Our online platform is a combination of the Project Zipper website, Facebook and Twitter.The website is used a tool too inform people of running and past projects and to give them and idea what Project Zipper is all aboutWhen people are interested enough they can go to our Facebook page and create, discuss and share their ideas and put them into actionThe Project Zipper Twitter is for us a tool to keep people updated about everything Project Zipper in a quick and efficient way.
- #12: Flash Movie,Join and More Info buttons,Little article below,
- #13: Buttons to our recent big projects,Dropdown menu for all projects,Linked to project pages on which is detailed info,
- #15: Handout examples, Focusgroup
- #16: focusgroup
- #17: Handout examples, Concrete solutions, Cross-Medial campaingFocusgroup
- #20: So why are we doing this?