Presentation content marketing introduction - v0.8
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Hook SEO is a full-service internet marketing firm focused on content marketing to enhance online visibility for businesses. They emphasize the importance of creating valuable, engaging content that builds trust and encourages customer relationships rather than immediate sales. The document also provides insights on promoting content effectively through various online platforms and the significance of consistency in content creation.
Presentation content marketing introduction - v0.8
- 1. By Matt Rouse, Scott Burson, & Ashley Wirthlin of Hook SEO
- 2. Matt RouseScott Burson Ashley Wirthlin A local Internet marketing firm, Hook SEO is a full- service, comprehensive search company that helps your business get found online now in your local community.
- 3. 1) WHAT IS CONTENT? 2) WHAT IS CONTENT MARKETING? 3) RECIPROCITY & BUILDING RELATIONSHIPS ONLINE 4) CONTENT MARKETING & SEARCH 5) CONTENT MARKETING & SOCIAL MEDIA 6) Q & A
- 4. Content Marketing Solutions Social Media Management Online Advertising Search Engine Optimization Local & Review Site Assistance Public Relations Mobile Apps & Games Payment Processing and Online/Offline Payment Solutions
- 5. You use "content" of all shapes, sizes, and formats to share a message about your brand, to tell a story about your product or service.
- 6. Advertising Copy or Advertising Images and Media Blogs and Vlogs (video blogs) Pictures on Facebook or Instagram Google+ or LinkedIn posts, landing, product or category pages... all content! YouTube videos or podcasts? Still content! SlideShare or PowerPoint presentations? That's content too! Do you have print ads or print material in you store? That's also user-consumable content.
- 7. The goal of content marketing: “To add value to the lives of your existing and future customers.”
- 8. Content Marketing is about adding value. It's about story telling. It's about value propositions and converting attention into trust (thanks, Ryan Hanley). Some people may be familiar with the phrase, "Winter is coming..." or from an older movie, "War is coming...", and this will be a content war. Every online marketing person on the planet is going to be switching to Content Marketing over the next few years. Win your customer's attention with TRUST and VALUE.
- 9. Here’s what we’re led to believe, eloquently illustrated by Rand Fishkin:
- 11. It’s not a direct conversion all the time, unfortunately. You likely won’t get a sale the first time someone comes to your site. This is even more true when you sell something with a higher price point or a service that is personal and involved. Reciprocity: building trust and creating relationships.
- 12. Your goal with content marketing is not to get them to buy immediately. It doesn’t work that way, sadly. Instead, you need them to come to you, take some value from your content, and then come back when they think of you for a future need. It may feel a bit roundabout, but that’s the way most consumers buy.
- 13. There are more than 6,000,000,000 Google searches, every day. Embrace the #hashtag Post content often and post content that is “evergreen” Post informational and educational content that is also entertaining Cross-post to reach all of your available audience Search results via intent vs. keyword match BE PATIENT!
- 14. Most content dies when there is no promotion through social media, advertising, or direct contact. Once you invest in the creation of content, be sure you’re spending the time and resources to promote it through your social media outlets, email or direct messages on social media, and through paid promotions. (Boosted posts, for example.) Test, learn, and make changes appropriately.
- 15. Social media is a great tool for promoting your content. To create content that works: Find other content in your niche area that is doing well. Find who is responsible for that content. Create relationships with them. Watch and learn from them. Emulate them for your own content. Do so tastefully, of course, but it’s working for a reason. Scott Burson, fig. 1
- 16. In general, “the largest volume of posts typically falls on Thursdays and during work hours, with a peak at around lunch time. To maximize your reach, try posting in the evening and on the weekends, when people interact most with their social networks. The exception is email, which people check during the workweek.” Source: Track Maven
- 18. People don’t give their content the adequate time to earn the ranking power that might be hiding in an article. It doesn’t happen overnight, so keep at it.
- 19. Want to learn more about marketing your business online? We’ve got the book for you, CRUSH SEO: Learn How to Market Your Local Business Online. Pre-order your copy of CRUSH SEO today! Pre-order here: https://Publishizer.com/CRUSH-SEO/
- 20. • LinkedIn: LinkedIn.com/Company/Hook-SEO • Twitter: @HookSEO – Twitter.com/HookSEO • Facebook: Facebook.com/HookSEO • Pinterest: Pinterest.com/HookSEO • Instagram: Instagram.com/HookSEO • Google+: Plus.Google.com/+HookSEO
- 21. Make your own “luck”: http://HookSEO.com/serendipitous-opportunities Statistics on social media use: http://www.slideshare.net/TrackMaven/when- to-postslidesharepdf Finding content & who’s sharing it: http://buzzsumo.com Analyze mentions: http://moz.com/tools/fresh-web-explorer Find & analyze content on Twitter: https://followerwonk.com Post confidently: http://HookSEO.com/post-facebook-confidence
- 22. . Ashley@HookSEO.com . Matt@HookSEO.com . Scott@HookSEO.com ( 844-888-HOOK (4665) 8 HookSEO.com