Presentation DKS GeoSmart
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DKS GEOSMART is a geomarketing tool that supports business decisions by incorporating internal company data like sales and customers with external market data. It determines areas of influence for products and services, detects major and minor sales areas, helps optimize marketing campaigns, and supports expansion planning. The tool can be used to open new stores, optimize branch networks, attract qualified prospects, and resize or specialize service offerings in different areas. DatKnoSys' value proposition is that they are data integration and analysis experts who provide a clear overview to understand market dynamics and suggest actions while leaving the final decisions to the client.
Presentation DKS GeoSmart
- 1. DKS GEOSMART: GEOGRAPHICAL DASHBOARD Marc Rodríguez Marketing Assistant BARCELONA | MADRID | SAN FRANCISCO
- 2. 2 Índice de Contenidos 1 Datknosys 2 DKS GEOSMART 3 Applications 4 Value propositions
- 3. 3 DEMOGRAPHICS, ECONOMIC, WORK MARKET, LAND AND HOUSE, PRICES,… The challenge: DatKnoSys Experts giving a overview that a business need to improve their decisions. DatKnoSys incorporates company data with external data from market. COMPETITORS’ DATA CUSTOMER OPINIONMY DATA MY COMPANY SALES, Nº COSTUMERS, ADVERTISING INVERSION ,… COMMENT IN SOCIAL MEDIA, BLOG POSTS, SURVEYS,… INDICATORS FROM THE OWN SECTOR, Nº OF COMPETITORS, MEDIA APPEARANCE,… EXTERNAL DATA
- 4. 4 1. On points of sale / service: • What is my geographical coverage? • How do I measure the performance of each facility and how to set your goals? • Do I have the right number of establishments? • Where I can open a new establishment? • Do I want my outlets specialize or adapt to specific segments? • Where is my competition, what your coverage, what establishments affects me? Strategic activities of the companies
- 5. 5 2. About customers and prospects: • Who are they? Where are they? How are they? • Where can I find more like them? • How I can reach them? Strategic activities of the companies 3. On trade routes: • Are they the most efficient? • How I can change the delivery routes to attract new customers? • Where do I need a new distribution point?
- 6. 6 Internal company data External Data Market . DKS GeoSmart is Geomarketing tool that supports business decisions due to the spatial variable. DKS GeoSmart Sales, customers, suppliers, costs, ... Distribution of population by sex and age, presence of children, land use, cadastre Geomarketing de DatKnoSys
- 8. 8www.datknosys.com Determines areas of influence for certain products / services. Detects major and minor areas of sale. Study office cannibalization. Position areas of greatest demand. Locates targets specific areas. Help optimizing marketing campaigns. Support the expansion department. DKS GeoSmart - Benefits © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
- 9. 9www.datknosys.com Opening new stores: high potential areas, low coverage, low competition. Mailbox and mix of channels: launch of new sales points, reactivation of which do not work. Branch network optimization, post-merger, reduced network expansion. Attracting qualified prospects into office areas of influence, potential demand for products (pension plans, funds, savings accounts ...). Resizing, specialization, diversification of services in offices. DKS GeoSmart – some applications © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
- 10. 10 Value proposition We are experts in integration and data analysis We take advantage from your company data and the market data We provide a clear overview To understand what are happening We suggest you the actions that you can realize Leave you decide with the maximum information
- 11. © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com ¡Thank you! We are at your service Marc Rodríguez| Marketing Assistant mrodriguez@datknosys.com www.datknosys.com © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados BARCELONA | MADRID | SAN FRANCISCO