Datknosys Brochure

We are a specialized company in data analysis and
solutions development that will help you in the process
of business decision making.
We provide guidance, advice and support for our clients
every step of the way. We study and analyze your internal
and external market data to decide which strategies are the
most suitable for your business.

IN DATKNOSYS WE WORK WITH BUSINESS
INTELLIGENCE TO TRANSFORM INTERNAL DATA
WITHIN YOUR COMPANY AND EXTERNAL
MARKET DATA INTO VALUABLE INFORMATION
FOR YOUR BUSINESS.
BI FUNCTIONALITIES:
A BETTER DETAILED VISION OF THE BUSINESS
EASY CREATION OF PERSONALIZED REPORTS, AD-HOC…
KEY BUSINESS METRICS INDICATORS
BETTER DECISION MAKING PROCESS OPTIMIZATION AND
BETTER INFORMATION MANAGEMENT
IDENTIFICATION OF KEY POINT OF SALES AND OPPORTUNITIES
BETTER COST ANALYSIS WITHIN YOUR ORGANIZATION
Information that will allow you to make the best decisions and strategies
to carry out while minimizing the risk. For data and information management
we use the ETL module (Extraction, Transformation and Load) as part of DKS EAP,
which extracts the information from different sources and will clean and prepare data
in order to upload it in the destination module DKS DataMart.
Across the dashboard DKS DashView we present the information with the most
relevant KPI's.

THANKS TO DATA MINING AND STATISTICAL
TECHNOLOGIES APPLIED BY DATKNOSYS, WE
CAN ANALYZE BIG DATA VOLUMES OF INFORMA-
TION GENERATED BY CLIENTS AND CONSUMERS.
We have developed the whole set of services and solutions aimed to maximize
clients’ real value, providing the right information, to the right persons in
the right moment, improving business strategy and operability decision process.
BA FUNCTIONALITIES:
ADVANCE CUSTOMER INTELLIGENCE
Estimation of customer's drain probability or product buying
TEXT ANALYTICS
Semantic analysis of tweets/post and text mining for customers sentiment
RISK FORECAST
Factors’ risk identiﬁcation to establish premium’s cost
PREDICTION OF DEMAND’S CONSUMPTION
FUTURE SALES’ STORES PREDICTIONS DEPENDING ON THE
SITE/LOCATION
LEADER INFLUENCER PREDICTION IN A COMMUNITY
TRAFFIC PREDICTION BEHAVIOR

MoneyMoney
Tweets mapTweets map
ChangesChanges ListsLists MapMap
DKS EAP MODULES:
DKS DashView
Dashboard
DKS GeoSmart
GeoMarketing and GIS
DKS Reports
Reporting
DKS EAP
Compared by yearsCompared by years
SubscribersSubscribers
MAP CONFIGMAP CONFIG LEGENDLEGEND
Total SubscribersTotal Subscribers
20112011
cp1cp1
cp2cp2
cp3cp3
20122012
BUSINESS ACTIVITY
Business ActivityBusiness position
Business activity
AvoidableComplexity
ComplicationsStays
AVERAGE STAY
Business Average Stay
GENERAL POSITION
COMPLICATIONS
Business Complications
0
1.3
21
COMPLEX
Total Business Activity
DATA AVOIDABLE
Business Avoidable Activity
0
1.3
21
%90
STANDARD DATA:
STANDARD DATA:STANDARD DATA:STANDARD DATA:
250.2K
50.2K
COMPLICATIONS
COMPLICATIONS
250.2K
50.2K
HPE
HPE
250.2K
50.2K
1.3
DAYS
DAYS
ACTIVITY
Index:
250.2K
1,5
50.2K
0
1.3
21
DKS DataMart
Big Data
DKS Data Mining
Business Analytics
Collaborative Notes
* They add functionality
201320132012201220112011
20132013
Data example business.
example data for a company
of any sector to analyze
and visualize data.
exampYou can conﬁgure the
dashboard with your business
data and external data and easy
way to display the most
relevant information.
example data for a company
of any sector to analyze
and visualize data.
exampYou can conﬁgure the
dashboard with your business
data and external data and easy
way to display the most
relevant information.
More Speed. New Functionalities. Better Design.
DKS EAP IS AN ANALYTICAL PORTAL WITH
ALL MAJOR FUNCTIONALITIES OF BUSINESS
INTELLIGENCE AND BUSINESS ANALYTICS
INTEGRATED IN ONE SINGLE PLATFORM.
The technology platform integrates and blends all
external and internal market and customer data to
provide an overview of business activity and competi-
tors’ information with all necessary analysis.

DKS DashView
Dashboard
The Dashboard allows to obtain
agile, rapid and intuitive way
key business indicators to
perform business analysis in
several formats, tabs and
graphical visual conﬁgurations.
DKS GeoSmart
Geomarketing & GIS
It`s a geomarketing tool that
analyze business indicators
base upon a spatial variable.
It presents data and detailed
information to optimize
marketing actions and sales
strategies.
DKS Reports
Reporting
You can generate simple and
automated reports based on
availble platform information.
It allows you to document the
current company’s situation and
share this information for
business decision.
DKS DataMart
Big Data
It allows big data storage
and service analysis. It’s built
on innovative technologies and
exclusive databases for each
area.
DKS DataMining
Business Analytics
The aim of DKS DataMining is to
obtain a better customers’ insight
and understanding, regarding
characteristics and activity
through big data analysis.
Collaboratives Notes
*Extra functionality
With this innovative technology
“collaborative notes”, you may
share and access documents
and notes in combination with
your business indicator and
report back to DKS EAP. Always
collaborating with your employees
and comunity (social knowledge
concept).

DKS Smarket
SALES BY AREA PROMOS vs. TOTAL SALES STORE SALES
GROUP SALES TURNOVER BY GROUP SALE BY MEDIA GROUP
EXCEPTO: Si clicamos
en el botón el contenido
SELECTORSSELECTORS
UNEMPLOYEDUNEMPLOYED
ACTIVESACTIVES
RETIREDRETIRED
Less than 25 years
Between 25 and 45 years
More than 45 years
Age (3)
Less than 25 years
Between 25 and 45 years
More than 45 years
More than 45 years
Old unemployed (8)
RETIREDRETIRED
RETIREDRETIRED
RETIREDRETIRED
RETIREDRETIRED
RETIREDRETIRED
RETIREDRETIRED
STANDARD DATA: STANDARD DATA: STANDARD DATA:
STANDARD DATA:
Brand Results
100K
Competitive Set
ROI ACCUMULATED
-100%
missed benefits
0 100%
110.3%
200%
Key Indicators on Social Media Brand Main indicators in Social Networks Key Competitors Brand
[?]
[?]
[?] [?] [?]
[?] [?]ACTIVITY
CONVERSATION ACCESSION MENTIONS
AMPLIFICATION SCOPE
[?]TOP 5 INFLUENCERS SECTOR
[?]TOP 5 TRENDING TOPICS SECTOR
april 2012 vs. may 2012 april 2012 vs. may 2012 april 2012 vs. may 2012
april 2012 vs. may 2012 april 2012 vs. may 2012 april 2012 vs. may 2012
%120 %20
%20 %20
%120
TOTAL ACTUAL:
100K
TOTAL ACTUAL:
100K
TOTAL ACTUAL:
100K
TOTAL ACTUAL:
100K
TOTAL ACTUAL:
100K
100K
100K
100K
100K
100K
100K
100K
100K
100K
100K
1º
2º
3º
4º
5º
TOTAL ACTUAL:
320%20
[?]
[?] [?] [?]
[?] [?]ACTIVITY
CONVERSATION ACCESSION MENTIONS
AMPLIFICATION SCOPE
[?] [?] [?]BRANDS ASSET INTERACTIVITYBRANDS REPUTATION
0 followers
mentions
0
amplification
conversation
2.
3.
1.
4.
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
FOLLOWERSFOLLOWERS ACTIVITYACTIVITY
100K
100K
100K
100K
100K
100K
100K
100K
100K
100K
#Financial Times
#Financial Times
#Financial Times
#Financial Times
#Financial Times
TRENDING TOPICSTRENDING TOPICS NºMESSAGESNºMESSAGES NºAUTHORSNºAUTHORS
RANKRANK
2.
3.
1.
8.
2.
3.
1.
4.
2.
3.
1.
4.
2.
3.
1.
4.
2.
3.
1.
4.
2.
3.
1.
4.
DKS SocialSmart
ANALYSIS AND INTELLIGENCE COMPETITIVE SOCIAL MEDIA
PORTAL.
It listens, analyzes and gathers all of your company’s data from
major social networks.
It generates and builds loyalty in your community. It identifies which are
the main trending topics of your brand and name. It analyzes the likes
and identifies potential customers.
DKS SocialSmart
DKS SocialSmart SME
100K1.
2.
3.
4.
5.
100K
100K
100K
100K
100K
100K
100K
100K
100K
[?]
Good1.
2.
3.
4.
5.
Files
Cheap
Far
Design
100K
100K
100K
100K
100K
20
20
100KGood
100K
100K
100K
100K
100K
100K
100K
100K
100K
Files
Cheap
Far
Design
1.
2.
3.
4.
5.
[?] [?]
100K1.
2.
3.
4.
5.
100K
100K
100K
100K
100K
100K
100K
100K
100K
Good1.
2.
3.
4.
5.
Files
Cheap
Far
Design
100K
100K
100K
100K
100K
[?]
Rating Brand Influencers Brand
Trending Topics Brand
Competition activity
Competition opinion
LEADS MY BRAND ADVERTISING
INTERACTIONS
OF MY CUSTOMERS
POSITIVE OPINION
NEGATIVE OPINION
Opinion Brand
FOLLOWERSFOLLOWERS ACTIVITYACTIVITY FOLLOWERSFOLLOWERS ACTIVITYACTIVITY
TRENDING TOPICSTRENDING TOPICS NºMESSAGESNºMESSAGES NºAUTHORSNºAUTHORS
Registered unemployment, Registration Contracts, demographic data...
This service is specially suitable to address town councils and city
councils' needs.
It provides definition and control for KPI sales, economics, logistics, distribution, etc.
It also helps with client’s segmentation, deserters report and client’s
prediction behavior.
THE EMPLOYMENT OBSERVATORY PROVIDES A DETAILED VIEW OF
SPECIFIC INFORMATION ON EMPLOYMENT.
DKS EmployViewer
CUSTOMER’S INTELLIGENCE PORTAL THAT OPTIMIZES MARKETING
CAMPAIGNS THROUGH CONSUMER LIFE CYCLES.
DKS Smarket
Registered unemployment
Contracts made
Contracts Township residents
Unemployment by sex
Contracts by sex
Total Contract by year
Youth unemployment (under 26 years)
Youth contracts (under 26 years)
Types of contracts
July 2013* *VS. Jun 2013
21.442 -57
-0.27%
21.394
July 2012 *VS. Jul 2012
+ 48
+ 0.22%
July 2013* *VS. Jun 2013
2.591 + 507
+ 19.57%
2.658
July 2012 *VS. Jul 2012
-67
-2.59%
July 2013* *VS. Jun 2013
560 + 185
+ 33.04%
662
July 2012 *VS. Jul 2012
-102
-18.21%
July 2013* *VS. Jun 2013
1.785 -27
-1.51%
2.023
July 2012 *VS. Jul 2012
-238
-13.33%
Contracts made in the district:
Contracts performed outside the district:
INDEFINITE
1.028
1.563
2.471 residents
2013
13.371 contractsresidents
no residents
2012
14.164 contracts
July 2013*
10.589
10.853 + 55
+ 0.51%
*VS. Jun 2013
-112
-1.06%
July 2013*
July 2013July 2013
1.318
1.273 + 247
+ 19.40%
*VS. Jun 2013
+ 260
+ 19.73%
224
VS. Jun 2013
+ 39
+ 17.41%
TEMPORAL
2.367
VS. Jun 2013
+ 468
+ 19.77%
DKS Verticals
ANALYSIS AND INTELLIGENCE COMPETITIVE SOCIAL MEDIA PORTAL
FOR SME MARKET.
DKS SocialSmartSME

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