Christopher Dean is spearheading the development of a business intelligence strategy at Travis Perkins, aiming to establish a data-driven culture across the organization with the integration of a data lake for a unified view and improved decision-making. The company operates over 20 businesses with a vast amount of data metrics, emphasizing the importance of advanced analytics to optimize operations and foster customer focus. Key initiatives include enhancing supplier engagement through real-time data insights and addressing challenges related to big data management while prioritizing user experience and actionable insights.