Presentation For Arin6912
- 1. Hollywood versus the InternetThe media and Entertainment Industries In a Digital and Networked EconomyBy Andrew Currah
- 2. Oligopoly“a market in which control over the supply of a commodity is in the hands of a small number of producers and each one can influence prices and affect competitors” ------Webster online dictionary, 2009
- 4. Typical characteristics of oligopolistic industryCollusionStrategic interdependenceThe maximization of revenues The preservation of industry structure
- 5. OutlineIntroduction of peer-to-peer file sharing networksThe potential commercial benefits of P2P networksThe reasons why P2P is resisted
- 6. P2PPeer-to-peer (P2P) file sharing is a system of sharing files directly between network users, without the assistance or the interference of a central server (Tech-Faq, 2006).
- 7. Three Types of P2PPure P2PHybrid P2PMixed P2P
- 8. New Media: an IntroductionBy Terry Flaw
- 9. P2P Threaten CopyrightHybrid P2P(e.g.Napster)lost a law suitMixed P2P(e.g.Kazza) ruled against by Australian courtPure P2P(e.g.Bit Torrent) still “at large”
- 10. Average number of P2P networks
- 11. “the economic relationship between P2P file sharing and industry revenues is still extremely unclear” ---- Condry, 2004; Ganley, 2004;Oberholzer and Strumpf, 2004, cited in Currah, 2006).
- 12. Digital Right Management“encodes computer files into a secure format, with a set of usage rules and a price determined by the copyright owner. The file can then be freely shared over the Internet, or even offline via recordable media, but remains locked until a usage license is purchased” ----Currah, 2006, p447
- 13. P2P’s Potential BenefitsMore cost-efficient than traditional centralized server-client structureCost saving to release any product onto a P2P network, esp. not-so-popular productsIf rewarding legal file sharing, revenue increasesDRM technology can release content in multiple formats and versions across regionally segmented markets
- 14. Why P2P file sharing networks are not preferred by the Hollywood Studios?
- 15. Home video (DVD) contribute most of the revenue----Currah, 2006 P451
- 16. New generation of high-definition DVD can generate new revenue and more control
- 17. Current legal and territorial structure of asset ownership can prevent legal internet distributionClearing distribution rights could be expensiveTerritory based distribution structure is in trouble
- 18. Present vested interests holders want to maintain the status quoHome video divisions DVD retailers
- 19. SummaryPeer-to-peer file sharing networksThe potential commercial benefits of P2P networksThe reasons why P2P is resisted
- 20. References:Currah, A. (2006), ‘Hollywood versus the Internet: the media and entertainment industries in a digital and networked economy’, Journal of Economic Geography, 6(4), 439-68Flew, Terry (2008) New Media: an Introduction. (3rd edn.). Oxford: Oxford University Press. pp.21-37Phillips, William (2002) ‘Music and New Technology: making music in the digital age’ in Kelly, Norman (ed) Rhythm and Business: the Political Economy of Black Music, New York: Akashic BooksPierre-Lou Dominjon (2007) Peer to Peer, retrieved October 20 2008 fromhttp://pilouweb.eu/docs/Epita/anglais/peer_to_peer.pdfRietjens, Bob (2005) ‘Give and ye shall receive! The copyright implications of BitTorrent’, Scripted vol. 2, 3 September 2005Tech-Faq, (2006) ‘What is Peer-to-Peer (P2P) File Sharing’, retrieved on October 19 2008, from http://www.tech-faq.com/p2p-peer-to-peer-file-sharing.shtmlThe Register (2006) ‘Judge gives Kazaa deadline to end pirate file-shares’ retrieved on October 18 2008 from http://www.theregister.co.uk/2005/11/25/judge_sets_kazaa_deadline/Webster online dictionary, (2009). Oligopoly http://www.websters-online-dictionary.org/definition/oligopoly