Presentation for question 2
- 1. How effective is the combination of your main product and ancillary texts? Evaluation Question 2
- 2. When completing research into other artists I found that their was a trend that an artists produced a brand or package when releasing a new album. Using synergy to ensure that each of their texts whether its a magazine advert, digipak or television advert. I found that they had a general theme. For example Earl sweatshirts brand involves the same throughout including the same colour scheme and a similar style of photography , urban theme throughout the advertising campaign which can be seen to the right; This applies also to Tyler the creator’s branding who attempts to keep the same theme throughout each of his texts for each album or track, for this particular track, Yonkers, he chose a monotone theme. This can be seen through the images to the left and below:
- 3. When creating the texts I decided to develop a gritty, urban look, through the use of generic themes from this particular genre this can be seen in each of my texts through the following images; as you can see I created them in the same theme using synergy to advertise the album through the digipak, magazine advert and the music video. As each of them are in the same black and white style and in the dark original street backdrop. As I believe this is the main selling point for Hip Hop tracks as they reach out to the audience as the majority of Hip Hop artists come from the background of their audience. I had this in mind throughout the construction of each of the texts.
- 4. When set with the task to capture images which could be used for a magazine advert and a digipak for each panel. I decided to picture my actor in front of a dark background covered in graffiti, as well as the worn away concrete. I feel I managed to create an industrial, hood vibe. This can be seen in the following shots taken from each of my texts. As well as this when going out to take the following shots I took into account the colourings of the locations despite already having the idea of using the black and white tool. As the colour range of the original shots was key on creating the appearance I had first desired. For example the different costumes chosen for the actor was either black or white representing the positive and negative sides of members of the typical hip hop society, such as crime vs success. A shot which shows this the split screen shot I have used representing a rap battle, where each side is wearing opposing colours. This can be seen to the right: This shot involves my actor in front of a run down warehouse representing the decline in the industrial workforce and the lack of jobs creating poverty. This particular shot involves showing the darker incriminating side of the ‘hood’ lifestyle. Through graffiti covered wall. I believe my combination of shots works successfully due to the theme being the same throughout I managed to do this through ensuring Mise-en-Scene is the same throughout the entirety of each of the texts as the costume is from the same sub culture during each shot as it is taken from the street, urban fashion category.