Presentation of 24symbols to primerviernes
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24symbols is an application that allows users to subscribe to an eBook and content catalog from various publishers efficiently and economically. It offers both a free service with ads and a premium ad-free service, as well as options for purchasing printed and digital books. The platform aims to connect publishers, users, and advertisers in a multi-channel environment, with a product strategy planned for future releases.
Presentation of 24symbols to primerviernes
- 1. 24SymbolsJusto HidalgoFeb 4th, 2011
- 2. What?
- 3. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.
- 4. is toasis to
- 6. Why?
- 11. Libraries
- 13. Beingthemeetingpointforpublishers, users and advertisers
- 15. Free Service: free accesstoeBooks, withads
- 16. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel
- 17. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts
- 18. Who?
- 20. Feetontheground
- 21. How is it done?Front-endHTML5 = + JavaScriptBack-endRoR + some JavaServer infrastructureAmazon (by now)Focus on speed on development + reliability
- 22. 24stagesProductStrategy (fixed)Definition of Market Problem: VisionProductStrategy (per release)ServiceBusiness ModelInnovation ModelPositioningRoadmapLaunch PlanTimeline & BudgetRequirementsProduct BacklogStoriesUX & Interaction DesignProductDevelopment (per iteration)Iteration PlanningDaily StandupBurndownAcceptance TestsDoc and TrainingFeedbackRetrospectiveProductLaunch (per release)Marketing Communications PlanOrganizational Readiness: web deliveryBetaCollateral / Sales ToolsSupport
- 23. Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”
- 24. 24s next stepsApril 1st – Beta release (facebook fans) for freeJune – Beta release for premiumXmas – “1.0” – full releaseFree + premium + eCommerce affiliations
- 25. More Info – info@24symbols.comhttp://www.24symbols.comhttp://slideshare.net/24symbols
- 26. CreditsSome of theimagesshownwereobtainedfromthesearchengine search.creativecommons.org, thatfindsFlickrimageswithCreativeCommonslicensing
- 27. CreditsT1. http://www.flickr.com/photos/nrbelex/454711486/T3. http://www.flickr.com/photos/jblyberg/4506047012/T4. http://www.flickr.com/photos/walkadog/3353936487/T4. http://www.flickr.com/photos/takomabibelot/2044735782/T10. http://www.flickr.com/photos/senioscopia/501465437/T13. http://www.flickr.com/photos/eneas/175027945/T14. http://www.flickr.com/photos/halfbisqued/2353845688/T22. http://www.flickr.com/photos/nrbelex/454711486/T23. http://www.flickr.com/photos/giuli-o/3421333361/
Editor's Notes
- #2: http://www.flickr.com/photos/nrbelex/454711486/
- #4: http://www.flickr.com/photos/43602175@N06/4070018686/
- #5: http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
- #10: 1.30T = 6.30
- #11: http://www.flickr.com/photos/senioscopia/501465437/
- #14: http://www.flickr.com/photos/eneas/175027945/
- #16: 30 sT = 7.30
- #18: 30 sT = 7.30
- #23: http://www.flickr.com/photos/nrbelex/454711486/