The future is a cloud hosted retail store
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The document discusses the "Book as a Service" approach to retailing books in the future. Key aspects of this approach include: 1) Hosting books on the cloud to allow for multi-device synchronization, real-time learning and control, and mutable digital artifacts. 2) Enabling social reading features that break down walls between books, readers, and authors. 3) Aggregating content to serve as a hub for readers, publishers, and authors. 4) Providing API access to books hosted on the cloud.
The future is a cloud hosted retail store
- 1. The future is a cloud hosted retail store The “Book as a Service” approach Justo Hidalgo, Chief Product Officer @justohidalgo
- 3. and that used to be fine
- 6. We live in a world where everything can be copied
- 7. We live in a world where people can publish content for free
- 9. Will people pay for your content?
- 10. NO (sorry)
- 11. unless
- 12. Extremely high quality and differentiated content Impressive brand recognition
- 14. Tough, huh? ?
- 15. Classic content-focused business model
- 16. Content is not enough FREE CONTENT PAID CONTENT many 1
- 17. But it is still key…
- 18. … and core of your business
- 19. I (and some others ) have the solution c
- 20. Freemium READERS FREE ACCESS WANT MORE? TO CONTENT c
- 21. Not enough!!!
- 22. Let me repeat again
- 23. Content is NOT enough FREE CONTENT PAID CONTENT many 1
- 24. BOOK AS A SERVICE API
- 25. 1. Book on the cloud
- 26. 1.a. Multidevice synchronization HTML5 Web iPad app
- 28. 1.c. Mutable artifact Credits: Craig Mod, June 2011
- 30. Breaking the wall between the book and the readers…
- 31. … among the readers themselves…
- 32. … and with the authors?
- 34. This is what many of you would like to have (picture of Apple Store in NYC)
- 35. But that’s a huge challenge for MOST publishers… and for readers Big Publisher I just wanted to read a book… Great Publisher Cool Publisher
- 36. “Book as a Service” provides a real HUB for readers, publishers and authors
- 37. 4. API access API
- 38. Are books “it”?
- 41. The “book” will always be a true and reliable representation of our stories, experiences and knowledge
- 42. BOOK AS A SERVICE API