presentation of keywords.pptx
- 1. Welcome TO OUR PRESENTATION presented by Aiman Kanwal Nitasha Zamzam Mary rose Amna batool Muskan Parveen
- 3. What is keywords ? Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.
- 4. How does keywords work in SEO? SEO keywords (also known as “keywords” are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.
- 5. What are the benefits of keywords in marketing? Why Keyword Research Is So Important in a Digital Marketing Strategy. Keywords can help explain to your audience what your business offers, the type of people you're looking to help and why you are different from your competitors.
- 6. How many types of keywords ? Long-tail keywords A long tail keyword is a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics. These keywords are also less competitive than generic keywords because they are designed to better reflect how people make queries. There are two types of keywords . • Long tail keywords . • Short tail keywords .
- 7. Short tail keyword with example. Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words. “Egg” (1 word) is
- 8. The common types of search intent There are THREE types of search intent - Informational keywords — searchers looking for an answer to a specific question or general information. Navigational keywords — searchers intending to find a specific site or page. Transactional keywords — searchers looking to investigate brands or services.
- 9. Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. How we search keywords. Firstly we collect information about customer businesses or niche Then we make a sheet in excel Then we do brainstorming and use google keyword planner for more keywords Then we download the CVS. form and open into an excel sheet we need only the keywords column, competition, and volume column and we delete all other columns Then we remove all high-competition keywords and find a keyword with high volume and low competition and then arrange keywords into primary secondary and LSI
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