This document outlines the proposed topic for a PhD proposal. It introduces the background, research gap, and problem statement of the study. It explains how the proposed study will contribute to filling theoretical or practical gaps in knowledge and why bridging this gap is significant. The document presents the theoretical framework and research model of the study. It provides operational definitions of the study variables and discusses the underpinning theory. The document also outlines hypotheses about relationships between independent, dependent, and mediating/moderating variables and provides supporting arguments with references. Finally, it discusses the proposed methodology, including the population, sample size, sampling method, data collection procedure, and development of the data collection instrument.