Presentation on e business of chaldal.com
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Chaldal.com is an online grocery store in Bangladesh that was founded in 2013. It maintains warehouses and an inventory system to store over 4,000 products from 500 brands. Chaldal.com aims to offer prices 1-2% lower than competitors and provides free delivery within 1 hour for orders over 200 taka in Dhaka. The presentation outlines Chaldal.com's ownership, product portfolio, mission, vision, e-business model, revenue model, market segments, IT infrastructure, and strategies for managing security risks.
Presentation on e business of chaldal.com
- 1. Presentation on E-Business of Chaldal.com Submitted to- Dr. Samim Al Azad 1
- 2. Group Members Name Name ID Mehanaz Sultana 1321581030 Rifat Mahmud Saikot 1320457030 Dip Bindu Das 1320458030 Tariqul Islam 1320456030 2
- 3. Company Background • In 2013 Chaldal.com started their journey in November as an online grocery store. • With over 4000 products and over a 500 brands in their catalogue • Chaldal’s use cloud based inventory system to maintain stock in 6 warehouses that are relatively about 5,000 to 7,000 square feet each. • It’s prices are about 1% to 2% lower than other stores and it gives free home delivery within 1 hour for up to 200 taka purchase in all over Dhaka. 3
- 4. Ownership • Chaldal was founded by Waseem Alim, Tejas Viswanath, and Zia Ashraf in 2013. They decided that groceries were the best place to make a dent in e-commerce and started Chaldal. 4
- 5. Product Portfolio • Foods • Home and Cleaning products • Office Stationary • Beauty and Health Care • Pet Care • Home Appliances • Baby Care Products 5
- 6. Mission and Vision • Motto: Save money, Save time • Mission: Their mission is to have a resourceful stock of low priced qualityful product and deliver it within 1 hour by your door step. • Vision: The vision is to be the best online and offline grocery store and earn customer satisfaction. 6
- 7. E-Business model of Chaldal.com • Chaldal.com is a virtual store which generate revenue by sales of goods. • It follows Business-to-Consumer model ( B2C ) model. 7
- 8. Drivers for Adaptation of E-Business • Cost efficiency • Reduce cost for inventory management • Increasing speed with which goods can be dispatched • Competitiveness: • Providing product pricing less than the local grocery store. • Convenience: • Customer will save time. • Don’t have the risk of losing money for customer. 8
- 9. Organogram of the Current Management System Administrative Level Head of Management Manager Executive Level Assistant to Manager HR Manager, Marketing Manager Operational Level Warehouse Supervisor Customer Representative Delivery Staffs 9
- 10. Organogram of the Current Management System Waseem Alim,CEO Zia Ashraf,COO Tejas Viswanath,CTO 10
- 11. E-business Revenue Model Value Proposition of Chaldal.com • Free home delivery • Have effective order tracking • No hidden charge • Easy return • Easy to pay • Communities • Customer feedback • Discounts 11
- 12. Revenue Model of Chaldal.com • Chaldal.com follows Sales Based Revenue Model which is Web Catalog Revenue Model. • The web catalog revenue model is essentially an electronic version of the traditional catalog-based retail revenue model. 12
- 13. Market Segment of Chaldal.com • The main marketing strategy for Chaldal.com has remained as offering qualityful lower priced products to customers working in • Higher class • Middle class and • Lower middle class the in the society with a very busy life. 13
- 14. Marketplace structure of Chaldal.com • The marketplace of Chaldal.com is intermediary oriented. • The business model is established by them runs a marketplace where consumer and Chaldal.com can meet like the following figure. 14
- 15. The following figures describe the way Chaldal.com delivers the products to its consumer Consumer Chaldal.com Warehouse Producer Wholesaler Producer Chaldal.com Warehouse Consumer 15
- 16. E-business Application Service • Chaldal.com is users of data mining techniques. • When customer uses the Website, they collect and store personal information which is given by customer to provide a safe, efficient, smooth and customized experience regarding each customers taste. • Mobile application of Chaldal.com is also available in Google play store 16
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- 18. IT Use for E-Business Application and Its Function • Internet: It consists of the infrastructure of network servers and communication links between Chaldal.com that is used to hold and transport information between the consumers PCs and web servers. • Chaldal.com has web 2.0 technology. 18
- 19. Web Content Management • They update the web page regarding the customers need for any product. • Also add pictures of upcoming products. • Recently they have added most popular products features at their web site 19
- 20. E-Business Strategy of Chaldal.com • E-Risk management and contingency planning • Web site content • Marketing planning • E-Commerce planning • Mobile phone application • Collaboration 20
- 21. E-Channel Structure of Chaldal.com • Chaldal.com follows the Pure Play Method, the business which is having an electronic existence only. • The main channel for Chaldal.com is e- commerce for selling, or commercial activity conducted via the Internet. • But it has plan to be the No: 1 offline retail store. 21
- 22. SWOT Analysis Strengths •High Quality Products •Low inventory cost •No delivery charges •Good relationship with Suppliers •Customization •Closer working relationship with customers. Weakness •Limited internet user •Weak brand reorganization •Sometimes the transportation cost increases the product cost •Less trust worthiness because of the visual representation of product Opportunities •Expanding over Bangladesh •Product extension, •Strategic alliances •Venture capitalists •Everyday number of Internet users is increasing in a rapid way. Threats •Competitors go online •Competitors offerings low price •Any problem with the internet system will slow down the system 22
- 23. Firm’s Competitive Threats • Price Competition: competitors my offer low price than Chaldal.com’s offering. • Solution for price competition • New Competitors: New competitors with a strong market offering can threaten to reduce customer. • Solution for New Competitors 23
- 24. Five IT security risks which can negative impact the e-business • Dos Attack • Technical Failure • Threat from the Actual Hacker • Database Threats • Web Server Threats 24
- 25. Preventing Denial of Service Attacks (DOS) • DotDefender: With dotDefender web application firewall you can avoid DOS attacks because dotDefender inspects your HTTP traffic and checks their packets against rules such as to allow or deny protocols, ports, or IP addresses to stop web applications from being exploited 25
- 26. How to protect against database threats • Set a good password policy • Keep up to date with security patches • Protect database server by firewall • Periodically check for database configuration and settings • Periodically check database system objects against changes • Run database services under low privileged accounts 26
- 27. Suggestion for security management • Train IT staff on database security :If your staff doesn't know what database security is then all the tools and best protection in the world won't help you much. Staff must be trained and learn in order to get data base security • Ask for specialized professional services: Security companies specialized in database security with a proven track record on data base research are far better that all-purpose security companies. 27
- 28. Thank You 28
Editor's Notes
- #4: 1. In 2013 Chaldal.com started their journey as an online grocery store with the motto to make the life of the people easier. 2. With over 4000 products and over a 500 brands so that customer can day to day grocery items here. 3. Chaldal’s use cloud based inventory system to maintain stock in 6 warehouses that are relatively about 5,000 to 7,000 square feet each but still able to hold more stock than other Bricks and motar retailers. 4. Grocery margins are too slim to support huge discounts, but most of Chaldal’s prices are about 1 to 2 percent lower than other stores and it gives free home delivery within 1 hour for up to 200 taka purchase in Dhaka all over Dhaka.
- #8: In B2C Model, a consumer goes to the website, selects a catalog, orders the catalog and an email is sent to business organization. After receiving the order, goods would be dispatched to the customer.
- #12: Free home delivery: It offers free home delivery if you order worth 200 taka product. Have effective order tracking: Customer can see their order and know what they frequently buy. No hidden charge: Customer don’t have to pay any charges apart from the shopping bills. Easy return: If any delivery package is rotten then customer will have their money back within 7 day. Easy to pay: Cash on delivery and Bekash is the most popular billing but Credit card facilities by giving payments in online are also available. Communities: Customer can share their reviews and experience with Chaldal.com in the facebook page of Chaldal.com. Customer feedback: there is option to give feedback to chaldal.com for improving the facilities or complain if any. Discounts: 4% For the customers of Grameenphone star customers.
- #17: Chaldal.com is users of data mining techniques. Chaldal.com offers free loyalty cards to customers that give them access to reduced prices not available to non-members. The cards make it easy for stores to track who is buying what, when they are buying it, and at what price. Also when customer uses the Website, they collect and store personal information which is provided by customer from time to time. So that they can provide a safe, efficient, smooth and customized experience. This allows them to provide services and features that most likely meet customer’s needs, and to customize website to make customer’s experience safer and easier.
- #21: E-Business strategy of Chaldal.com is not Internet basis it also supports the corporate strategy of Chaldal.com Recently they have inaugurated a mobile application by which consumer can order. Also to have collaboration with big multinational companies which they already have that is Unilever, Rekkit Benkizer, Robi, Garmeen Phone, Nestle, City Group etc.
- #24: Solution for price competition: Buying product directly from the manufacturer and farmer can reduce its cost base. They can also overcome price challenges by offering customers products that represent added value. Solution for New Competitors: Protect customer base by developing a customer loyalty strategy or increasing the barriers to entry for competitors. Introduce a customer loyalty program that rewards customers for maintaining or increasing levels of business
- #25: A Denial-of-Service attack will send and overload the company server with requests. A database is an organized collection of data.
- #28: Train IT staff on database security: If your staff doesn't know what database security is then all the tools and best protection in the world won't help you much. Staff must be trained and learn in order to get data base security. Ask for specialized professional services: Security companies specialized in database security with a proven track record on data base research are far better that all-purpose security companies.