Presentation on Fevicol
- 2. An introduction: • Largest adhesive manufacturer in India. • Founded in 1959 by B.K Parekh(45 on Forbes Asia’s India Rich List ) • Primarily focused on the need for a good adhesive for carpenters. • 1969 – incorporated as Private Limited Company with name Parekh Dychem Industries. • 1986- The company name was changed to PDI Chemicals private limited. • 1989- Got the name Pidilite Industries Ltd.
- 3. • RANGE OF PRODUCTS Fevicol is largest selling adhesive brand in ASIA. It contributes 60% of total earning of pidilite
- 4. Pidilite spends between Rs 10 crore and Rs 15 crore on advertising Fevicol… One of the main reasons for Fevicol's popularity is the creative marketing strategy. • The earthy humor in Fevicol ads brings a smile to everyone's face. • Strong advertising and distribution has made fevicol a household name.
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