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IMPACT OF MOBILE
TECHNOLOGY AND
    WEB DESIGN
        November 21, 2011
            By Penny Reis
  Full Sail University IMBS - FWD
GROWTH OF MOBILE AND
TABLET USAGE DOUBLED
       2010-2011

   FUTURE FORCAST
TO GROW TO 82 MILLION
 TABLET USERS BY 2015
Tablet Users                 Tablet Sales
                                                              82 Million
90                                                              Users
68


45


23


 0
        2010      2011           2012   2013           2014        2015




           NOTE: ALL NUMBERS IN MILLIONS OF US ADULTS
     Source: Forrester Research eReader Forecast, 2010 to 2015
Tablets are poised to become the
Fastest Growing Tech Segment Ever!
TABLETS AND MOBILE TECHNOLOGY
        Growing on the Corporate Level
 
CONTENT REGULARLY
    ACCESSED
Interest in Purchasing a Tablet over the next
                 12 Months
IMPACT OF WEB DESIGN
    Due to Mobile and Tablet Usage
FINGER -VS- MOUSE
FLUIDITY AND WIDTH
WHY PROGRESSIVE ENHANCEMENT IS BETTER
•Initial focus is on providing access to content
•Enhancements are added based on user agent support
•All Enhancments are added in a modular fashion
•This makes CSS, JavaScript, and other plug-ins easier to update
•As user agents change, new enhancements can be added
 without affecting content
ACCESSABILITY ON ALL DEVICES
USING HTML 5
• Expands upon a websites optimization
• Decreases Load Time
• Brings Better Quality Video to a Website
USING CSS - STYLING SHEET

  •Allows Easy Styling of HTML 5
  •Allows better Website Structure
  •Allows for Information Architecture for browser visibilty.
Presentation on Mobile/Tablet Design
Presentation on Mobile/Tablet Design
REFERENCES CITED
✤http://heidicohen.com/tablet-marketing-30-must-
have-facts-charts/

✤http://webdesign.tutsplus.com/articles/how-the-
ipad-and-tablets-are-driving-new-web-design-trends/

✤http://www.webpagesthatsuck.com/worst-websites-
of-2011-Q2.html

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Presentation on Mobile/Tablet Design

Editor's Notes

  • #2: \n
  • #3: \n
  • #4: It is very important to consider designing web sites with tablet and mobile technology in mind, as Forrester Research shows the # of US tablets sales to go from 10.3 million in 2010 to 24.1 million in 2011. Tablet sales are forecast to grow to 44 million units sold by 2015 when 82 million people in the US will own a tablet, one third of the online population (reported by TechCrunch on January 4, 2011.)\n
  • #5: According to Morgan and Stanley, not only does the chart show high growth predictions over the next five years, but the mobile and tablet arena will be taking over the PC arena...so it is more important now to make sure your website is accessible and viewable by these devices.\n\n
  • #6: Not only individuals are using tablets and mobile devices more but by this chart, we see that companies are allowing their employees to utilize the devices at work and the tablets and Mobile technology is growing on the corporate level.\n\n\n
  • #7: We are seeing growth and prediction of more Tablets and Mobile devices (with Tablets in the lead)..we are seeing that when people use their tablets, they are using the tablets to do more consumption of material, therefore, content is an extremely important platform to market with, as consumers will make their buying decisions from this consumption of information.\n\n
  • #8: As a business, we all know we are going global...but to furthur emphasize the importants to market to mobile and tablet devices...this chart shows the usage outside of the US and this is even a larger arena!\n\n
  • #9: As we have seen in the increased usage and the predicted continued increase in mobile and tablet usage..it has changed how websites are now designed.\n\n
  • #10: The first change is the consumer does not have the luxury of the precision of the mouse ...so can't be too big (or the web design will look silly on a PC) and big enough so even fat fingers can navigate (unlike our little one in this picture)\n
  • #11: Adaptive design methods are the primary solution as developers employ adaptive CSS to only show if a device is of a certain brand, browser or resolution.\n
  • #12: Progressive enhancement to build your website will take into consideration of being accessible to multiple platforms and not at the exclusive of any. …..(Lynda.com)\n\n
  • #13: The Integration of HTML 5 and Like New Technologies is Vital for any website to provide the best user experience.\n
  • #14: \n
  • #15: \n
  • #16: Lots of text problems—contrast, size, centered and flush-left on same page, plus the use of frames.\n
  • #17: Great user friendly experience!\n\n
  • #18: \n