Responsive design must have or nice to have
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Responsive design provides an optimal viewing experience across devices by adapting to different screen sizes through flexible and device-independent coding in a single website and codebase. While more complicated to code initially, responsive design allows content and user interfaces to remain coherent and familiar across devices with single analytics. For most businesses, responsive design will become a must-have as mobile penetration increases and users expect to access websites from any device.
Responsive design must have or nice to have
- 1. Yossi Amar, Business Architect Responsive design, nice to have or must have ?
- 2. What is responsive design ? “Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices” - Wikipedia
- 3. Main advantages Flexible and device independent One single website / codebase Search engines like it Single analytics profile Device to device coherent data and content UI remains familiar
- 4. So what are the disadvantages ? More complicated to code Hard to make it perfect for mobile Hard to optimize loading time Tough to manage
- 5. Mobile site vs. responsive site More optimized Adapt for all devices
- 6. What are the big brands doing ? VS.
- 7. And this is what we chose iOS native appResponsive Web Design +
- 8. So is it nice to have or is it a must have ? Well… It all depends on your audience 0% 50% 100% 150% 200% Mobile Penetration in MENA Apple 46% Samsung 40% (not set) 7% BlackBerry 1% Sony 1% HTC 1% Nokia 1% LG 1% Sony 1% Lenovo 1% Brand devices Source: GSMA intelligence 2014
- 9. So is it nice to have or is it a must have ? “Within the next three years, all these websites I shown will have move to responsive design” Yossi Amar Business Architect Property Portal Watch Conference – Barcelona – October 2014