Introduction to Smartphone Apps
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The document provides an overview of smartphone apps and their role in enhancing storytelling for local communities, highlighting the differences between native, web, and hybrid apps. It discusses the importance of crafting apps that engage users through features like geolocation and media, while also noting considerations in design, pricing models, and maintenance. The document emphasizes the significance of good smartphone apps in marketing and connecting with residents and visitors alike.
![Apps are:
app [ap] noun
an application, typically a small, specialized
program downloaded onto mobile devices](https://image.slidesharecdn.com/cadowntownpresentation-111019124713-phpapp01/85/Introduction-to-Smartphone-Apps-14-320.jpg)
Introduction to Smartphone Apps
- 1. Welcome to Introduction to Smartphone Apps
- 3. Ever since people started painting on cave walls, people have been using new technologies to tell stories in new ways.
- 4. Oral Cave Paintings
- 5. Clay Tablets Papyrus
- 6. Scroll Printing Press
- 7. Radio TV
- 8. Digital (Wired) Mobile Digital
- 9. You tell the story of your town in many ways: • Oral History • Museum/Historical Association • Books • Brochures • Walking Tours • Websites
- 10. Mobile digital just expands and enhances that story and allows your visitors and customers to add YOUR story to THEIR story through…
- 12. Design the right Smartphone app to help: • Your residents reach essential services • Reach your residents during emergencies • Encourage your residents to shop/play and engage in local activities • Direct visitors around to your story
- 13. What is a Smartphone…and why are apps different from websites? Phone PDA GPS Web Browser Multi-Media
- 14. Apps are: app [ap] noun an application, typically a small, specialized program downloaded onto mobile devices
- 15. Native, Web, and Hybrid apps The Issues Native Apps Web Apps Internet Access Not required Required, no offline database Installation/Updates Must be deployed or Dependent on server and downloaded web access User Interface Native apps are responsive Browsers can be clunky and functional Access to Hardware Yes, all of them: camera, Access through the Sensors gyroscope, microphone, browser is limited, though compass, accelerometer, geolocation is common GPS App Store Yes No, requiring extra marketing Security Concerns No for Apple, yes for Yes, as no review is done. Google (currently) Virus or malware potential
- 16. Hybrid Apps use a native program and database, but can be updated via XML. All the benefits of both.
- 17. iPhone has changed the game
- 18. • All users now want to run real apps on their smartphones • Smartphones are cheaper than laptops • They have senses (sight, hearing, touch) that laptops never had • Smartphone users spend more time on their phones than their computers • Good Smartphone apps are different than good web apps or good desktop apps
- 19. It has to let you tell your story!
- 20. Use the features of the phone…
- 21. Geolocation
- 22. Embedded Media
- 23. Push Media
- 24. Define Your Target Day Trippers ( <90 miles) Tourists ( >90 miles) Locals
- 25. Define Your Goals Revenue Outreach Shop Local Marketing
- 26. Design • Must reflect your own branding • Flexible/customizable page templates • Potentially rebrandable
- 27. Data • Easily imported and updated • Web-based CMS • Instant updates to App
- 28. Watch Out For: • Web apps masquerading as native apps. Ask "Is the data resident to the phone?" • Charging per download, per concurrent user, per page or per use. • Ownership of program, and data. • Program updates, bug fixes, problems.
- 29. Location-based check-in services According to a ComScore report released on May 12, 2011, nearly one in five Smartphone users are tapping into check-in services like Foursquare and Gowalla. A total of 16.7 million mobile-phone subscribers used location-based services on their phones in March 2011
- 30. • 75% of all mobile traffic comes from iOS devices (iPod, iPhone, iPad) • 97% of all tablet internet traffic comes from iPads
- 31. Pricing Models
- 32. Purchase v Licensing/SAAS • Key issues: – Own and maintain or ongoing support and maintenance – Upgrades and improvements – High up-front costs or perpetual expenses
- 33. Per-User vs Fixed Cost • One Chamber of Commerce app charges $2.50 per member, per month. • 200 members = $500 month or $6,000 a year. Have to forecast growth and longevity.
- 34. Thank you! We’d be happy to answer any questions you may have regarding mobile marketing. CONTACT Ross Rojek 1776 Productions | GoLocalApps 877.913.1776 ross@1776productions.com
Editor's Notes
- #15: A smartphone is a high-end mobile phone that combines the functions of a personal digital assistant (PDA) and a mobile phone, along with GPS navigation, Wi-Fi and mobile broadband access. Most models typically also serve as portable media players and camera phones with high-resolution touchscreens, web browsers that can access and properly display standard web pages rather than only mobile-optimized sites
- #29: Ross: (Facebook story) Expandable - can you modify or add new features?Time for approval? Get the average time from submission to release. Updates - charges, turnaround timeAsk for screenshots of previous appsAsk where the development is done - onshore or offWho updates the app when OS's get updated?