A press release is a public relations tool used to suggest story ideas to journalists. It provides credibility since it appears to be news from a third party like a newspaper. Effective press releases are concise at 400-500 words, use a standard format with a bolded headline, and follow guidelines like avoiding "I" and having a catchy headline to grab attention. They are an affordable way for businesses to build awareness of what they do through news coverage on other sites and by reporters. This document provides tips on writing a successful press release.