Presentation on product demonstration
- 1. Presentation on Product Demonstration Presented by: Kamaleswar Prasad 5th semester
- 2. Definition • Product demonstration is a promotion where a product is demonstrated to potential customers. • The primary goal of product demonstration is to introduce customers to the product and make the purchase faster. • The demos may be of upcoming products, recently launched products or even existing products.
- 3. Types of Product Demonstrations Following are a few types of product Demonstrations • In-store Product Demos • In-home Product Demonstration • Trade Shows • Fairs • Advertisments
- 4. In-Store Product demos • This type of demonstrations are carried out in the official store or the outlet of the company. • Usually, FMCG products, household products, personal care, food fall under in-store demonstrations. • The customer can experience the products physically.
- 5. In-home Product demonstrations • These product demonstrations are given for home care products and pharmaceutical products by door-to-door salespeople. • This is much laborious compared to the others demonstrations. • In-home demonstrations are costlier for the companies.
- 6. Trade Shows • Trade shows are common place for all kinds of similar products where they are put on display for the audience. • A common hall or ground is booked and every company is invited to set up their stalls or store. • The advantage for customers is that they can do comparison immediately
- 7. Fairs • Fairs are similar to trade shows. • they are carried out on a smaller scale. • not every company participates in it.
- 8. Advertisements • Demonstration in this category is virtual. • The customer cannot feel the product physically. • Examples: Print ads, Newspaper ads, video ads, television ads, social media ads.
- 9. Advantages of Product Demonstration • Faster Conversion. • Improves Brand image. • Build customer Trust in Your Product & Brand • Encourage customer to ask Questions • Educate customers through Product Experience • Increased Sales.
- 10. Disadvantages of Product demonstration • Increase in Cost • Investment of time in wrong prospects