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 presentation on reducing Cost in Cloud Computing
Presentation on
The Cost of a Cloud in Data
Center Network
Presented To:



          Sir Uzair
           Ishtiaq

Department of Information Technology
Presented By:



Farrukh Shahzad   Muhammad                         Muhammad
                      Ali
                                Taha Rehman     Faheem-ul-Hassan
   Roll# 09-13                    Roll# 09-32
                  Roll# 09-11                      Roll# 09-20




    Department of Information Technology
Farrukh Shahzad
                  Introduction
   Roll# 09-13
                  To
                  The Cost of Cloud In Data
                  Centers
In recent years Large investments have been made in massive data
centers supporting cloud services by companies such as eBay,
Facebook.

The investigation of the research paper starts with the question.

“Where does the cost go in today’s cloud service data centers?”

Here consider that a data centers housing on the order of
50,000 servers that would be built based on currently well-
understood techniques, using good quality, highly available
equipment.
Table



Amortized Cost   Components            Sub Components



    ~45%            Servers       CPU, Memory, Storage System

    ~25%         Infrastructure        Power Distribution

    ~15%         Power draw          Electrical Utility Costs

    ~15%           Network         Links, Transfer, equipment
Cloud Service Data Centers are
                                  It is natural to ask why existing solutions for
                                   the enterprise data center do not work for
                                   cloud service data centers.


                                  First and foremost, the leading cost in the
                                   enterprise is operational staff. In the data
                                   center, such costs are so small (under5%
Different




                                   due to automation) . In a well-run
                                   Enterprise , a typical ratio of IT staff
                                   members to servers is 1:100.
Cloud Service Data Centers are


                                  In a well run datacenter, a typical ratio of
                                   staff members to servers is 1:1000.
Different
 presentation on reducing Cost in Cloud Computing
 presentation on reducing Cost in Cloud Computing
Muhammad      Server Cost Problem and
    Ali
Roll# 09-11   Solution
Cost Breakdown
   Server Cost
The greatest data center costs go to servers. For
example, assuming 50,000 servers , a relatively
aggressive price of $3000 per server

With prices this high , achieving high utilization ,
i.e. useful work accomplished per dollar invested,
is an important goal . Unfortunately, utilization
in the data center can turn out to be remarkably
low near about 10%.
Structural Reasons For increasing Server Cost




Uneven Application Fit
A server integrates CPU, memory,       Uncertainty in Demand Forecasts
Network and (often) storage
                                       Cloud service demands can spike
components. It is often the case
                                          quickly, especially for new
that The application fit in the
                                                    services,
server does not fully utilize one or
more of these components.
Structural Reasons For increasing Server Cost

                    • Purchases, whether for upgrades or new builds,
                      tend to be large, with components bought in
Long Provisioning     bulk. Infrastructure is typically meant to last very
  Time Scales         long time periods



                    • If successful, a service creator might reason,
                      demand could ramp up beyond the capacity of
Risk Management       the resources Allocated to the service ( and
                      demand, as noted, can be hard to forecast).
Problem
Taha Rehman
                Infrastructure & Power cost
  Roll# 09-32   Problems and Solutions
Infrastructure Cost
As Table indicates, the aggregate cost is substantial.
As depicted in Figure, Drawing power from the
utility leads to capital investments in large Scale
generators, transformers, and Uninterruptible Power
Supply (UPS) systems.
Solution
Driving the price of the infrastructure to these high
levels is the requirement for delivering consistent
power. resilienceled to scale-out data center designs
based on very large numbers of commodity , low cost
servers, with resilience in the system even though the
components have relatively high failure rates.
Power Cost Problem


To track where the power goes, postulate application of
state-of-the art practice based on currently well understood
techniques and implementation based on good quality but
widely available equipment. The Green Grid provides a
metric to describe data center Power Usage Efficiency
(PUE) as
PUE= (Total Facility Power)/(IT Equipment Power).
Solution

Decreasing the power draw of each server is clearly has
the largest impact on the power cost of a data center,
and it would additionally benefit infrastructure cost by
decreasing the need for infrastructure equipment. Those
improvements are most likely to come from hardware
innovation, including use of high efficiency power
supplies and voltage regulation modules
Networking Cost Problems
The capital cost of networking gear for data
centers is a significant fraction of the cost of
networking, and is concentrated primarily in
switches , routers, and load balancers. The
remaining networking costs are concentrated in
wide area networking:
(1) peering, where traffic is handed off to the
    Internet Service Providers that deliver packets
    to end users,
(2) the inter data center links carrying traffic
    between geographically distributed data centers
Solution
Wide area networking costs are sensitive to
site selection, and to industry dynamics.
Accordingly, clever design of peering and
transit strategies, combined with optimal
placement of micro and mega data centers,
all have a role to play in reducing network
costs.
Muhammad
Faheem-ul-Hassan
                   Agility to till Conclusion
   Roll# 09-20
 presentation on reducing Cost in Cloud Computing
Networking in Current Data Centers
Networking in Current Data Centers:

Multiple applications run inside a single data
center, typically with each application hosted on
its own set of(potentially virtual) server machines.
A single data center network supports two types
of traffic:
 (a) traffic flowing between external end systems
and internal servers
(b) traffic flowing between internal servers.
Networking in Current Data Centers


       This spreading is typically performed by a
       specialized hardware load balancer. Using
       conventional load-balancer terminology, the IP
       address to which requests are sent is called a
       virtual IP address(VIP) and the IP addresses of
       the servers over which the requests are spread
       are known as direct IP addresses(DIPs).
Design Objectives

      In order to achieve agility within a data center, we argue
      the network should have the following properties:




Services should use location independent
addresses that decouple the server’s location in
the DC from its address. This enables any server
to become part of any server pool while
simplifying configuration management.
Uniform Bandwidth and Latency:
 Uniform bandwidth, combined with uniform
latency between any two servers would allow
services to achieve same performance
regardless of the location of their servers.


    Security and Performance Isolation:
 If any server can become part of any
service, then it is important that services are
sufficiently isolated from each other that one
service cannot impact the performance and
availability of another.
INCENTING DESIRABLE BEHAVIOR

Designing mechanisms to implement
economic incentives that encourage efficient
behavior is a rich area for study and impact.
Trough Filling:
Periods of peak usage of net work and power
are relatively expensive to a data center both
resources are typically charged based on
percentiles of usage, meaning that the cost is
determined by the height of the peaks

“Binpacking” opportunities to manage services
GEO-DISTRIBUTION
 Speed and latency matter. There is substantial empirical
 evidence suggesting that performance directly impacts
 revenue.

Geo-D st r i but i ng St at e
     i

The state-of-the art is that every service implements its own
solution for geo distribution. For example, Facebook replicates
data with all writes going through a single master data center.
Yahoo! mail partitions data across DCs based on user
CONCLUSIONS
Data center costs are concentrated in servers,
infrastructure, power requirements, and networking, in that
order .Though costs are steep, utilization can be
remarkably low.
First, we need to increase internal data center network
agility, to fight resource fragmentation and to get more
work out of fewer servers reducing costs across the
board.
Second, we need to pursue the design of algorithms and
market mechanisms for resource consumption shaping
that improve data center efficiency.
Finally, geo diversifying data centers can improve end to
end performance and increase reliability. To reap
economic benefits from geo diversity, we need to design
and manage data center and network resources as a joint
optimization, and we need new systems to manage the
Questions
 presentation on reducing Cost in Cloud Computing

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presentation on reducing Cost in Cloud Computing

  • 2. Presentation on The Cost of a Cloud in Data Center Network
  • 3. Presented To: Sir Uzair Ishtiaq Department of Information Technology
  • 4. Presented By: Farrukh Shahzad Muhammad Muhammad Ali Taha Rehman Faheem-ul-Hassan Roll# 09-13 Roll# 09-32 Roll# 09-11 Roll# 09-20 Department of Information Technology
  • 5. Farrukh Shahzad Introduction Roll# 09-13 To The Cost of Cloud In Data Centers
  • 6. In recent years Large investments have been made in massive data centers supporting cloud services by companies such as eBay, Facebook. The investigation of the research paper starts with the question. “Where does the cost go in today’s cloud service data centers?” Here consider that a data centers housing on the order of 50,000 servers that would be built based on currently well- understood techniques, using good quality, highly available equipment.
  • 7. Table Amortized Cost Components Sub Components ~45% Servers CPU, Memory, Storage System ~25% Infrastructure Power Distribution ~15% Power draw Electrical Utility Costs ~15% Network Links, Transfer, equipment
  • 8. Cloud Service Data Centers are  It is natural to ask why existing solutions for the enterprise data center do not work for cloud service data centers.  First and foremost, the leading cost in the enterprise is operational staff. In the data center, such costs are so small (under5% Different due to automation) . In a well-run Enterprise , a typical ratio of IT staff members to servers is 1:100.
  • 9. Cloud Service Data Centers are  In a well run datacenter, a typical ratio of staff members to servers is 1:1000. Different
  • 12. Muhammad Server Cost Problem and Ali Roll# 09-11 Solution
  • 13. Cost Breakdown  Server Cost The greatest data center costs go to servers. For example, assuming 50,000 servers , a relatively aggressive price of $3000 per server With prices this high , achieving high utilization , i.e. useful work accomplished per dollar invested, is an important goal . Unfortunately, utilization in the data center can turn out to be remarkably low near about 10%.
  • 14. Structural Reasons For increasing Server Cost Uneven Application Fit A server integrates CPU, memory, Uncertainty in Demand Forecasts Network and (often) storage Cloud service demands can spike components. It is often the case quickly, especially for new that The application fit in the services, server does not fully utilize one or more of these components.
  • 15. Structural Reasons For increasing Server Cost • Purchases, whether for upgrades or new builds, tend to be large, with components bought in Long Provisioning bulk. Infrastructure is typically meant to last very Time Scales long time periods • If successful, a service creator might reason, demand could ramp up beyond the capacity of Risk Management the resources Allocated to the service ( and demand, as noted, can be hard to forecast).
  • 17. Taha Rehman Infrastructure & Power cost Roll# 09-32 Problems and Solutions
  • 19. As Table indicates, the aggregate cost is substantial. As depicted in Figure, Drawing power from the utility leads to capital investments in large Scale generators, transformers, and Uninterruptible Power Supply (UPS) systems.
  • 20. Solution Driving the price of the infrastructure to these high levels is the requirement for delivering consistent power. resilienceled to scale-out data center designs based on very large numbers of commodity , low cost servers, with resilience in the system even though the components have relatively high failure rates.
  • 21. Power Cost Problem To track where the power goes, postulate application of state-of-the art practice based on currently well understood techniques and implementation based on good quality but widely available equipment. The Green Grid provides a metric to describe data center Power Usage Efficiency (PUE) as PUE= (Total Facility Power)/(IT Equipment Power).
  • 22. Solution Decreasing the power draw of each server is clearly has the largest impact on the power cost of a data center, and it would additionally benefit infrastructure cost by decreasing the need for infrastructure equipment. Those improvements are most likely to come from hardware innovation, including use of high efficiency power supplies and voltage regulation modules
  • 23. Networking Cost Problems The capital cost of networking gear for data centers is a significant fraction of the cost of networking, and is concentrated primarily in switches , routers, and load balancers. The remaining networking costs are concentrated in wide area networking: (1) peering, where traffic is handed off to the Internet Service Providers that deliver packets to end users, (2) the inter data center links carrying traffic between geographically distributed data centers
  • 24. Solution Wide area networking costs are sensitive to site selection, and to industry dynamics. Accordingly, clever design of peering and transit strategies, combined with optimal placement of micro and mega data centers, all have a role to play in reducing network costs.
  • 25. Muhammad Faheem-ul-Hassan Agility to till Conclusion Roll# 09-20
  • 27. Networking in Current Data Centers
  • 28. Networking in Current Data Centers: Multiple applications run inside a single data center, typically with each application hosted on its own set of(potentially virtual) server machines. A single data center network supports two types of traffic: (a) traffic flowing between external end systems and internal servers (b) traffic flowing between internal servers.
  • 29. Networking in Current Data Centers This spreading is typically performed by a specialized hardware load balancer. Using conventional load-balancer terminology, the IP address to which requests are sent is called a virtual IP address(VIP) and the IP addresses of the servers over which the requests are spread are known as direct IP addresses(DIPs).
  • 30. Design Objectives In order to achieve agility within a data center, we argue the network should have the following properties: Services should use location independent addresses that decouple the server’s location in the DC from its address. This enables any server to become part of any server pool while simplifying configuration management.
  • 31. Uniform Bandwidth and Latency: Uniform bandwidth, combined with uniform latency between any two servers would allow services to achieve same performance regardless of the location of their servers. Security and Performance Isolation: If any server can become part of any service, then it is important that services are sufficiently isolated from each other that one service cannot impact the performance and availability of another.
  • 32. INCENTING DESIRABLE BEHAVIOR Designing mechanisms to implement economic incentives that encourage efficient behavior is a rich area for study and impact. Trough Filling: Periods of peak usage of net work and power are relatively expensive to a data center both resources are typically charged based on percentiles of usage, meaning that the cost is determined by the height of the peaks “Binpacking” opportunities to manage services
  • 33. GEO-DISTRIBUTION Speed and latency matter. There is substantial empirical evidence suggesting that performance directly impacts revenue. Geo-D st r i but i ng St at e i The state-of-the art is that every service implements its own solution for geo distribution. For example, Facebook replicates data with all writes going through a single master data center. Yahoo! mail partitions data across DCs based on user
  • 34. CONCLUSIONS Data center costs are concentrated in servers, infrastructure, power requirements, and networking, in that order .Though costs are steep, utilization can be remarkably low. First, we need to increase internal data center network agility, to fight resource fragmentation and to get more work out of fewer servers reducing costs across the board. Second, we need to pursue the design of algorithms and market mechanisms for resource consumption shaping that improve data center efficiency. Finally, geo diversifying data centers can improve end to end performance and increase reliability. To reap economic benefits from geo diversity, we need to design and manage data center and network resources as a joint optimization, and we need new systems to manage the