“Quote an Outside Female Scientist” - A Science Press Release Experiment
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The document discusses a survey examining how science journalists prioritize conflict, controversy, and reliability of facts when selecting science news stories, with a specific focus on gender influences in press releases. Findings indicate that journalists rated reliability of facts (9.9) and conflict/controversy (8.0) as significant criteria for newsworthiness. Additionally, comparisons based on gender quotes reveal variations in perceived newsworthiness across different conditions.
![Control Conflict/Controversy news factor Reliability of facts news factor
“This survey concerns an
interest in how science
journalists use a variety
of news factors in their
selection of potential
science news stories…
“This survey concerns an interest in how
science journalists use conflict or
controversy as criteria in their selection of
potential science news stories. [description
of conflict / controversy] Part I of this survey
revealed that on average, science journalists
rated conflict or controversy as an
important criterion of newsworthiness in
their selection and production of potential
science news stories […] rated this news
factor 8.0 on an 11-point scale…
This survey concerns an interest in how
science journalists use reliability of factual
information as a criterion in their selection
of potential science news stories.
[description of reliability of facts] Part I of
this survey revealed that on average,
science journalists rated reliability of
factual information as an important
criterion in their selection and production
of potential science news stories. […] rated
this news factor 9.9 on an 11-point scale…
1. News Factor Priming condition (random assignment)
2. Press Release on a Scientific Study
(independent random assignment)
Confirming quote
(female)
Confirming quote
(male)
Disconfirming quote
(female)
Disconfirming quote
(male)
3. Survey Questions: How newsworthy was the press release?](https://image.slidesharecdn.com/presentationpkb-140429013745-phpapp02/85/Quote-an-Outside-Female-Scientist-A-Science-Press-Release-Experiment-4-320.jpg)
“Quote an Outside Female Scientist” - A Science Press Release Experiment
- 3. Image: Nature feature http://www.nature.com/news/specials/sciencejournalism/index.html What’s wrong with this picture? (Hint* Women in science?!)
- 4. Control Conflict/Controversy news factor Reliability of facts news factor “This survey concerns an interest in how science journalists use a variety of news factors in their selection of potential science news stories… “This survey concerns an interest in how science journalists use conflict or controversy as criteria in their selection of potential science news stories. [description of conflict / controversy] Part I of this survey revealed that on average, science journalists rated conflict or controversy as an important criterion of newsworthiness in their selection and production of potential science news stories […] rated this news factor 8.0 on an 11-point scale… This survey concerns an interest in how science journalists use reliability of factual information as a criterion in their selection of potential science news stories. [description of reliability of facts] Part I of this survey revealed that on average, science journalists rated reliability of factual information as an important criterion in their selection and production of potential science news stories. […] rated this news factor 9.9 on an 11-point scale… 1. News Factor Priming condition (random assignment) 2. Press Release on a Scientific Study (independent random assignment) Confirming quote (female) Confirming quote (male) Disconfirming quote (female) Disconfirming quote (male) 3. Survey Questions: How newsworthy was the press release?
- 8. Table 3. Based on your reading, on a scale of 0-10, how newsworthy is the story in the press release in terms of… Confirming Press Release Disconfirming Press Release Mean SD Mean SD Significance/Public Impact 7.99** 2.47 6.85 2.64 Meaningfulness/Relevance to readers 7.15* 2.60 6.25 2.61 Novelty/Unexpectedness 7.40 2.42 7.01 2.40 Currency 8.23** 2.46 7.17 2.77 Conflict/Controversy 3.94 2.53 5.08** 2.50 Unambiguity 6.36* 2.64 5.49 2.44 Reliability of Facts 7.47** 2.20 6.65 2.36 Human Interest 6.92** 2.90 5.78 2.90 Note: *p < .05; **p < .01
- 9. Table 4 – Post-Hoc comparisons for press release stimulus condition based on gender of quoted outside source. Confirming Female Confirming Male Disconfirming Female Disconfirming Male Univariate F Partial eta2 Likelihood1 1.96 .027 M 6.11a 5.28ab 4.84b 4.80b S.E. .42 .41 .46 .45 Likelihood2 1.04 .015 M 5.52a 4.71a 4.53a 4.86a S.E. .42 .41 .45 .45 Likelihood3 1.21 .017 M 6.52a 6.28a 5.62a 6.16a S.E. .33 .32 .36 .35 Likelihood4 .25 .02 M 6.94a 7.15a 6.41a 6.27a S.E. .35 .34 .37 .37 Multivariate: Wilk’s lamda = .937, F(12, 548) = 1.14, p > .05, Partial Eta Squared = .022 Means with different lowercase subscripts are significantly different from one another, p < .05 (no adjustment for multiple comparisons).