Presentation Project
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The document provides recommendations to improve communication with clients on a real estate company's website. It suggests that the current website focuses too much on branding and not enough on the needs of home buyers and sellers. To better engage audiences, the document recommends using more visual representations like pictures and a step-by-step video to make the real estate process easy to understand. The goal is to capture people's attention and help them achieve their reason for visiting the site through more visually-focused and universally relatable content.
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Presentation Project
- 1. How To Enhance Communication to your Clients! Presentation created by Gerard Lozano
- 2. The Problem at Hand The current main website of Berkshire Hathaway HomeServices does not immediately grasp the audience’s attention, and instead only promotes the brand and does not focus on the importance of the business: the home buyer/seller.
- 3. Here are some way to improve that approach!
- 4. Visual Representations Using visual representations help grab the audience’s attention to the topic
- 5. Using pictures like these will make a client want to look further
- 6. A Video that Makes Real Estate Easy to Understand! (Click to Start)
- 7. A Step-by-Step Map to Work the Site Contact for the Company Type in the area you wish to searchUse tabs to hone in what you are looking for Unneeded branding Specified links for what clients are looking for
- 8. The Goal The intended goal with using more visuals and universally relatable video presentations is to engage the audience’s attention, keep them focused, and help them obtain their whole purpose to using the website!
- 9. –Mahatma Gandhi “You must be the change you wish to see in the world.”