Women's Council of Realtors Las Vegas Social Media, Marketing, Technology and Branding to Win Listings and Convert Buyers

Editor's Notes

• #32: This is the real value of Facebook as it pertains to business growth and acquiring new customers. It isn't about getting strangers to like you, it's about getting exposure with the friends of your fans. These are the best prospects for you, and you already have a foot in the door because one of their friends, someone who they trust and respect, has already made the choice to do business with you.For example, if I'm thinking of buying a home, I'll probably look to my friend who lives in the area I’m looking for advice. If I have seen that my friend is often commenting on a realtors page on Facebook, I will probably check out that realtor when I go to buy a home. If I've been exposed to the realtor through his posts and the posts of other friends of mine (who I know, like, and trust), I may already have a good enough impression of that realtor to bypass asking my friend and contact them directly.
• #41: Make sure you include the most important information about what you offer to your audience, so they instantly understand why your page should matter to them.Also, it’s extremely important that you include your website URL in this section of your page. Otherwise, it gets buried in the full About description that’s not visible unless a person clicks on the About link on your Facebook Page (discussed in #3 below). Make it easy for people to learn more about your business or organization by making sure your URL is visible in the top-level About section.
• #42: Make sure you include the most important information about what you offer to your audience, so they instantly understand why your page should matter to them.Also, it’s extremely important that you include your website URL in this section of your page. Otherwise, it gets buried in the full About description that’s not visible unless a person clicks on the About link on your Facebook Page (discussed in #3 below). Make it easy for people to learn more about your business or organization by making sure your URL is visible in the top-level About section.
• #54: LinkedIn Profiles are the top search result for your nameLinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume. when creating and/or boosting your LinkedIn profile make sure that it is 100% complete. You would not send a half-finished resume to an employer when applying for a job, so do not leave your online resume incomplete either. Not only does this give LinkedIn additional opportunities to identify search-related keywords in your profile, but the company is also more likely to rank completed profiles over partially finished ones. Fully completed profiles are 40% more likely to be found.If you aren't sure if you've filled out your profile completely, LinkedIn provides a helpful tracker in each profile that shows both the percentage of fields completed and any specific areas that still need information.only about 50% of users have a completed profile. This under-completed profile is an enormous missed opportunity to be found 
• #55: The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.Move your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile.If you’ve reached the maximum strength, you’ll have the option to share your profile on Facebook or Twitter.Work History You can amplify this field with your proudest accomplishments or particular responsibilities you want readers to know about. It’s important to include the dates (and employer names) for each past assignment so LinkedIn can match you up with colleagues who have worked alongside you.Do not underestimate the power of the interests section, it is searchable by LinkedIn and can help other professionals find and /or connect with you. try to keep the items listed relevant to your job.Name: Use your “business” name. If your given name is Elizabeth but no one calls you that, use Liz in your profile and on your business card. Don’t add extraneous information in the Name field (like “5,000+ connections”) unless you want to brand the size of your Rolodex rather than yourself.
• #57: LinkedIn endorsements, also called Recommendations, are an essential piece of the online networking-and-branding puzzle, but we’ve saved them for last because they require a bit more thought and care. It’s possible to ask people to endorse you on LinkedIn, but I recommend endorsing others first and letting them return the favor for you (LinkedIn prompts them to endorse you once you’ve completed a Recommendation for them).You must have a first-degree connection with someone in order to endorse them. Make sure your endorsements are pithy and specific. The presence of Recommendations on your LinkedIn profile improves your results in database searches … and LinkedIn endorsements have their own power, especially if they’re well-written.
• #59: YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
• #63: Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.You will appear more professional and the viewers will have a stronger connection with you than just the video itself. Sometimes it can be hard for the viewer to understand what they are seeing. Thus, your voice is very important to explain and guide your viewers of your property. This will definitely increase your credibility as a real estate professional.
• #64: The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
• #65: Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.You will appear more professional and the viewers will have a stronger connection with you than just the video itself. Sometimes it can be hard for the viewer to understand what they are seeing. Thus, your voice is very important to explain and guide your viewers of your property. This will definitely increase your credibility as a real estate professional.
• #66: Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
• #68: Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
• #69: Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
• #72: The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
• #73: The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
• #74: The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
• #76: Many of them are looking for more information about the area to help them with a second home or a relocation decision. It is reasonable to expect that your site will be re-visited regularly if you provide local area information in detail.
• #77: Many of them are looking for more information about the area to help them with a second home or a relocation decision. It is reasonable to expect that your site will be re-visited regularly if you provide local area information in detail.
• #78: YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
• #79: YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
• #80: YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
• #81: tudies have shown that viewers decide during the first 15 seconds of a video whether they are going to keep watching or not. And, in this modern world, we are accustomed to a constant flow of information. So, you should aim to build trust or curiosity within the first 15 seconds of your video.Here are a few ways you can quickly engage viewers:Gain the trust of the viewer with a quick, animated introduction.Spark the viewer’s curiosity, or tease the rest of the video, with hosts/personalities.Start with a quick clip that previews what’s to come.Having an animated introduction is a simple and effective way to build the trust of a viewer. It shows them instantly that a quality production is about to follow.
• #86: In this generation of instant information gathering, many potential customers would rather watch a short two-minute video about your product or service, instead of reading pages and pages of content on your website. In addition, there is something to be said about getting information “straight from the horse’s mouth.” Video offers a more personal connection between your brand and the viewer.
• #97: Do NOT make the #1 mistake with your description field. You want to optimize the first 1-2 sentences with a link back to your website or landing page. This is essential because YouTube truncates your description, and only the first 2 sentences are shown when viewers watch your video.
• #123: Reviews can only be written on Google+ Local business pages, not on personal or on non-local-business Google+ pageSome businesses may still have legacy Google Places pages as Google goes through the migration process. However, these will be moved to the Google+ Local format in the near future - See more at: http://www.thoughtshift.co.uk/google-pages-google-local-google-places-whats-going-on-here/#sthash.kh0EWnAQ.dFrwjBPb.dpuf
• #124: They place this group of businesses on page #1, at the top, in Prime position each time they sense that a Consumer is “Searching” for a Business. When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top. Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google Places!“If You are not a Business Registered in Google Places You Have NO SHOT at Being Found During Those Searches”
• #125: They place this group of businesses on page #1, at the top, in Prime position each time they sense that a Consumer is “Searching” for a Business. When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top. Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google Places!“If You are not a Business Registered in Google Places You Have NO SHOT at Being Found During Those Searches”
• #126: Now, when people search for your brand on Google, they can get the latest info straight from your Google+ page, on the righthand side of their search results. And when your followers search for information relevant to your brand, content you've shared may appear in search.Here's how to be eligible:First, create your Google+ page. Then start publishing regular, relevant posts to attract and engage followers.
• #127: When a business owner verifies a local Google+ Page, any existing listing for the business is merged with the local Google+ Page to create a single page with a verified checkmark. Verified local Google+ Pages have features of both pages described above–scores and reviews as well as posts from the business owner.After you’ve created your page, follow these steps to request a Personal Identification Number (PIN) to verify your page:Go to https://plus.google.com/dashboard and click Manage this page on the page you’d like to verify.Click Verify your business beneath your address.Check that the contact information is correct. You can also address the postcard to a specific person by adding a name to the Optional contact name field. This name will not appear anywhere else on Google. Note that you can only receive a PIN at the business address you provided when you created your Google+ page for your local business.Click Request postcard. Once your postcard arrives, you can verify your Google+ page by entering your PIN online.
• #130: We know that email is an important channel for you to communicate with customers or partners. If you have a verified Google+ page, people who receive emails from your domain will now have the option to follow your Google+ page directly from your messages in Gmail. Recent posts can also surface next to this page widget, and help drive more views of your Google+ content next to emails they receive from you. Eligibility for this widget to show is simple and free - all your business or organization needs is a verified Google+ page and digitally signed email.The widget displays information culled from the business’s Google+ page, including the logo and recent Google+ activity, alongside opened Gmail messages originating from the business’s domain name.There are lots of good reasons to enable this widget:You can grow your Google+ following by prompting customers that receive your emails to follow your brand's Google+ page, right from Gmail.You can drive more views of your Google+ posts; your Google+ page's posts can appear in Gmail, next to email you send to your customers.It’s easy to be eligible; all you need is a verified Google+ page and digitally signed email.It’s free!Google+ posts will only appear if the page has posted recently. 
• #134: Might want to cancel that meeting or at least make sure its in a public place
• #139: Integrated. Built for iPhone so you can include your iPhone contact list. - Automatic. Finds everyone you know from your email, calendar or social networks. - Personal. Puts a face to every name and email address. - Insightful. Detects and assigns phone numbers automatically. - Socially aware. Integrates Facebook and Twitter. - Ranked by importance. Those you email most are at the top and easily accessible. - Fast. Search by first, last, company name or phone number to find anyone. - Contextual. View emails and calendar events for each person. - Customizable. Easily edit any contact or hide them out of view. - Convenient. SMS, call or email anyone with one click. Here are some ways you can use Smartr Contacts for your personal and professional life: - Add contacts on your own by having people email you their contact info. - Keep track of all the people you've ever communicated with - automatically - Always know who you're communicating with photos and recent communication history - See what's up with your top contacts in the home screen's social carousel - Call, email or SMS someone with a single tap - Stay up to date with updates from Facebook and Twitter - See who you have in common with everyone - Bring all your contacts together into one place - Protect your contacts in the cloud, so should you lose your phone, all your contacts are safe and secure 
• #142: When you find an interesting article, video or web page that you want to read, watch or view later, put it in Pocket. Once it’s in Pocket, it automatically syncs across to your phone, tablet and computer so you can view it anytime on any device, even without an internet connection.--------LOVED BY MILLIONS, Pocket has been called the “DVR for the web” by The New York Times, Businessweek, and TechCrunch.* Wired Best of 2012 Staff Pick* “#5 App We’re Thankful For” — LifeHacker* “Downright Beautiful” — Gizmodo* “Essential App for Travel” — USA Today-------Whether you’re traveling, commuting, standing in line or simply relaxing at home, Pocket lets you save content you discover from your browser or favorite apps into a beautiful universal list.WHAT YOU CAN POCKET: Articles, videos, recipes or pretty much anything you find online. It’s easy to save to Pocket from your favorite apps or browser.VIEW EVERYWHERE: If it’s in Pocket, it’s on your phone, tablet, and computer.EASY ON THE EYES: See your articles, videos, and everything else in a beautiful, easy-to-view layout that improves the readability and watchability of any page.PLAYS WELL WITH OTHERS: Save directly from your browser or from over 300 different apps like Twitter, Flipboard, Pulse, and Zite.
• #143: Turn any Smartphone into a Scanner with CamScanner for Intelligent Document ManagementCamScanner is an intelligent document management solution for individuals, small businesses, organizations, governments and schools. It is the perfect fit for those who want to scan, sync, edit, share and manage various contents on all devices. 40 million mobile users’ choices for document scanning worldwide “The application employs its own image cropping and enhancing algorithm that leads to clearer images.” – Makeuseof.com “CamScanner may just be the best deal for scanning documents on your iPhone.” – CNET.com Top Developer – Google Play StoreFeatures:*Access Documents from the WebNow you can log in to your account at www.camscanner.net and edit file name, add tag, add notes; manage documents and share document via copying the link or social media.*Quickly Scan DocumentUse your phone camera to SCAN (take a picture of) all kinds of paper documents: receipts, notes, invoices, whiteboard discussions, business cards, certificates, etc. Batch Scan Mode saves you even more time. It auto detects and adjusts the document orientation.*Optimize Scan QualitySmart cropping and auto enhancing make CamScanner unique. It ensures the texts and graphics in scanned documents are clear and sharp with premium colors and resolutions.*Easy Search DocumentFind any documents within seconds. OCR for Search allows you to easily find keywords within PDF files, saving you the trouble of browsing among tons of documents.*Advanced Document EditingCamScanner enable you to edit document name, add notes and make annotations on your mobile.*Intelligent Document ManagementIntelligent document management on the go. You can allocate documents in groups, sort documents by Date, tag documents, view documents in List/Thumbnail mode and etc. Set passwords for confidential documents to avoid information leaks.*Sign up and Sync DocumentsSign up with CamScanner and backup/sync documents on the go. Just log in and you can access, edit, share and sync documents across smart phones, tablets, PCs and the Cloud.*Share & Upload SupportUpload the scanned documents to cloud storages; Fax scanned documents; Share documents between mobile devices and computers via WiFi; Share documents at www.camscanner.net via copying the link.CamScanner Users Scan and Manage * Bill, Invoice, Contract, Tax Roll, Business Card…* Whiteboard, Memo, Script, Letter…* Blackboard, Note, PPT, Book, Article…* Credential, Certificate…3rd Party Cloud Storage Services Supported:Google Drive, Dropbox, Box.com,