The document provides tips for effective presentations. It discusses planning a presentation by understanding the audience, purpose, and key messages. It emphasizes using storytelling techniques to engage audiences by setting the scene, introducing characters and obstacles, and providing resolutions. The document recommends writing presentations with a clear structure and script, and designing slides with 7 words or less, 3-5 lines of text, and minimal special effects. It stresses reading the audience, hooking them in with an inspiring local story, and sharing the presentation afterwards. The case study example focuses on engaging communities around reducing carbon emissions by making the issue personal and doable on a local level.