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HOW TO MAKE
  PARTICIPATION COUNT?


Picture CC: Some rights reserved byDarnok
What we will cover
1.   About Involve
2.   Why engagement is important
3.   Motivations for Participation
4.   Culture change and engagement
5.   New practices in engagement
6.   Q&A
About
• Registered Charity (nr. 1130568)
• Focus: Public and stakeholder engagement
• Works with: Central & local government.
  Health organisations, NGOs and International
  Organisations
• www.involve.org.uk
Presentation to Finnish delegation 16 Jan 2012 Making participation count v01
Presentation to Finnish delegation 16 Jan 2012 Making participation count v01
Why is engagement important?
• Consider the reasons
• Write on post its
• Share with others
Local engagement in democracy
Findings and implications from Pathways through Participation
Available from:
    www.pathwaysthroughparticipation.org.uk/resources
Research questions

  How and why does participation begin, continue
  and stop?


  Can trends and patterns of participation be
  identified over time?


  What connections, if any, are there between
  different forms and episodes of participation and
  what triggers movement between them?
101 in-depth
interviews
                                              Life stories
 Qualitative research
                                 Individual at the heart


                        Approach

Participation as ‘situated practice’

3 field work areas:
      Leeds                             Stakeholder
      Enfield                           engagement
      Suffolk
What is participation?
Social participation:
the collective activities that
individuals are involved in

Public participation:
the engagement of individuals with
the various structures and
institutions of democracy

Individual participation:
people’s individual actions and
choices that reflect the kind of
society they want to live in
Why participation starts




Helping others
Developing relationships             Groups and organisations
Exercising values & beliefs          Local environment and place
Having influence
For personal benefit          Practical resources
Being part of something       Learnt resources
                              Felt resources

      An emotional reaction
      A personal life event
      An external influence
Why participation
continues or stops
                                          Impact
                       Life event
                                    Enjoyment
         Friendships

Relationships

                Time
Health


Energy
The factors that shape
participation
Individual motivations
and resources
Relationships and social
networks
Groups and
organisations
Local environment and
place
Wider societal and
global influences
Conclusions
              Participation is personal

              Participation can be
              encouraged, supported &
              made more attractive

              Significant barriers to
              participation are
              entrenched
Briefing paper




Also available from:
    www.pathwaysthroughparticipation.org.uk/resources
Local engagement in
democracy
Social participation:
the collective activities that individuals
are involved in


Public participation:
the engagement of
individuals with the various
structures and institutions of
democracy

Individual participation:
people’s individual actions and
choices that reflect the kind of society
they want to live in
The language and image




Local engagement in democracy



The accessibility              The practice
Language and
image
                      Voting a             Safe seats
Perceptions of        ‘civic duty’         discourage
activities were                            political
important             Not ‘political’      participation

                                     Low levels of trust
Perceptions of the                   and confidence
political system
                     Politicians seen as self-serving

But perceptions       Positive opinions of particular
can be overcome       political representatives
Practice
                          Examples of bringing about
Opportunities to          change through lobbying
participate               No examples of public bodies
                          proactively engaging with people

                          Tokenistic and/or repetitious
Negative experiences
of public consultations   Decision already made


                                            Tension between
                          People wanted
Perceptions of                              motivation of
                          to see the
impact                    impact of their
                                            citizens and
                                            needs of public
                          participation
                                            bodies
Accessibility
                                        Need to respond
                     Need to
Opportunities to                        to their needs
                     complement
participate          people’s lives
                                        motivations and
                                        expectations

                     A lack of             Sometimes
                     resources stop        due to
People’s resources
                     people from           systemic
                     participating         inequalities


                                          Relationships
Relationships and    Groups important     can determine
groups               source of public     success of
                     participation        participation
Implications
Language and           Practice               Accessibility
image

Increase impact of     Involve people early   Show that people will
individual’s vote      and be genuine         be welcome and
                                              valued
Engage with citizens   Understand people’s
on their terms         motivations and be     Support social
                       flexible               participation
Value, respect and
resource those already Show the impact and    Work with those
actively engaged       limit the cost of      actively engaged to
                       participation          connect with others

                                              Recognise what is
                                              easy and difficult to
                                              influence
What are your personal
motivations to take part?
• Consider a time when you participated
• What drove you to?
• What held you back?
Some rights reserved by mastermaq


                                    Engagement
3 types of democracy:

1.Representative
2.Direct
3.Participative
Number of democracies
              ‘Free’ societies according to Freedom House
50
45
40
35
30
25
20
15
10
 5
 0
      1975   1980    1985     1990          1995   2000     2005   2010
                                     Free
Enthusiasm
70

60

50

40

30

20

10

 0
      1979   1984         1989        1994         1999        2004   2009


                    Turnout in European Parliament Elections
Trust
100

 90

 80

 70

 60

 50

 40

 30

 20

 10

  0
        1983   1993   1997            2003   2007   2011
                         Politicans
UK political parties
3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

 500,000

       0
            1951   1965     1975         1984       1993   2000   2008
                          Conservative     Labour
Drivers for engagement

•   Structures out of date
•   Mismatch demand/supply
•   Public expectations different
•   Legitimacy harder to acquire
•   Co-produced problems
Understanding Engagement:
 Making it all add up


                                    Process /
Purpose    Context        People                Outcome
                                    Structure
 Why       Where           Who                   What
                                       How




                        Process/
                        Structure
                           How
Understanding Engagement:
      Policy Cycle – PE at different points
Feedback/ Evaluation                                     Agenda Setting
User/ Citizen Panels      Implementation                 Visioning
                                                         Deliberative forums
Polling
Surveys                                                  Campaigns
                                                         Future search
                                                         Mapping
Delivery
Delivery
Co-production                                          Political Vision
                                  Service delivery
    Decision Making
  Follow Process
  Attend meetings                                     Policy Formulation
  Webcasting
  Newsletter                                                Shaping Policies
  Email                                                     Deliberative forums
  Reports                                                   Citizen panels
  Media
                                   Policy Proposals         Focus groups
                                                            Dialogues
                Consultation                                Polling
                Written
                Face-to-face
                Media generates debate
Understanding Engagement:
Policy Cycle – role of evidence
      Business          Animal rights
                                            Media
 Personal Prejudice    PE Process
                                       Economic
 Parents                                         Medical staff
           Cultural
                                Point in Cycle
  Patients

                                     Political
                                            Religious leaders
  Media        Scientific/ medical
"It's easy to come up with new
ideas; the hard part is letting go of
what worked for you two years
ago, but will soon be out of date."
— Roger von Oech
What civil servants think
 “…it’s got a number of different uses (…) no-
 one is quite sure what it means.”
 “finding out what people think and using that
 information to come up with better policies.”
 “makes our policies more robust (...) it needs
 to have the buy-in from society as a whole”
 “it’s all about creating behaviour change”
What civil servants think
 “...it’s a box ticking exercise for people who
 have no constituency, no decision making and
 are routinely ignored by anyone who does
 actually have any influence over decision
 making; it’s a sham”
Problems
 “If you consider yourself an expert and have
 been schooled as such and have spent years
 getting a scientific background or whatever
 else, you might be more reluctant to say I’m
 going to try and speak to the man in the
 street”
Problems
 “There’s lots and lots of consultations that are
 about (…) either a political fix to get the
 answer that people want by, you
 know, slanting questions or only including
 certain groups that you think might agree with
 you.”
Problems
 “I think it is for officials to understand the
 value of going out there and talking to people
 and it needs to be a mindset rather than set of
 rules, I think there is a real disconnect there.
 People with the mindset came up with a set of
 rules and people without the mindset just
 obey the rules without actually doing it.”
Cynicism...?
 “Some policy makers end up disappointed
 because they think, ‘well what’s all this talk
 that engagement will help to develop shared
 ownership. No it didn’t, we did everything we
 could to engage them – took them to nice
 hotels and had long discussion groups and
 they still didn’t like what we said’.”
... Or Opportunity?
 “For the policy makers, the policy colleagues
 recruited to work on public engagement were
 actually all very enthusiastic and some of
 them started being mildly enthusiastic and
 finished being very enthusiastic, and are now
 advocates for the value of public engagement
 amongst their colleagues.”
Culture Change
"The achievement of excellence
can only occur if the organization
promotes a culture of creative
dissatisfaction."
— Lawrence Miller
Institutional factors
1.   Mission
2.   Leadership
3.   Communication
4.   Reward
5.   Support
6.   Learning
7.   Staff
8.   Stakeholders
9.   Public
Empowerment vs Big Society?
Community Empowerment            Big Society
  ‘’the giving of                   “Central government need
  confidence, skills and power      to focus on doing the things
  to communities to shape           that only government can
  and influence what public         do (…) what we need to
  bodies do for or with them.”      facilitate is that – at the
                                    most local, most individual
  (Source: An Action Plan for       level – people both identify
  Community                         and solve problems in the
  Empowerment, 2007)                way that they wish to solve
                                    them”.
                                               Dame Helen Ghosh
Context
             Central inputs

               Structures

          Institutional culture

            Political culture

             Social capital

              Service type

              Geography
What engagement needs


Start            Middle         After
 •   Planning     • Skills       • Senior
 •   Time         • Staff          Commitme
 •   Staff        • Resources      nt
 •   Skills                      • Analytical
                                   capacity
 •   Strategic
     focus                       • Communica
                                   tion
                                 • Evaluation
Current Engagement
Lots of activity (but limited methods):
  – Written consultation
  – Public meeting
  – Satisfaction surveys
  – Questionnaires
Current Engagement
•   Late in decision making cycle
•   Fixed in format and structure
•   Limited in scope
•   One size fits all
•   On Government terms
•   Focus on hard numbers
Radical Engagement
Innovative practice:
  – Participatory budgeting
  – Online
  – Bottom up
  – Informal engagement
Radical Engagement
•   Starts with lived experience of citizens.
•   Builds capacity of citizens to problem-solve.
•   Designed with long-term impact in mind.
•   Citizens commissioned to tackle challenges.
•   Uses right incentives –including having fun.
•   Makes most of behavioural sciences
•   Personalises engagement opportunities.
•   Uses social networks analysis
My Estonia
‘Our Budget Our Economy’
‘Geraldton: 2029 and Beyond’
Citizens’ Initiative Review
Only ask:




                                  Image: laughlin (Creative Commons)
• If you want to know the
  answer
• About things that people know
  something about
involve
Royal London House
22-25 Finsbury Square
London
EC2A 1DX
t: 0 20 7920 6470
e: edward@involve.org.uk
twitter: ed_andersson

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Presentation to Finnish delegation 16 Jan 2012 Making participation count v01

  • 1. HOW TO MAKE PARTICIPATION COUNT? Picture CC: Some rights reserved byDarnok
  • 2. What we will cover 1. About Involve 2. Why engagement is important 3. Motivations for Participation 4. Culture change and engagement 5. New practices in engagement 6. Q&A
  • 3. About • Registered Charity (nr. 1130568) • Focus: Public and stakeholder engagement • Works with: Central & local government. Health organisations, NGOs and International Organisations • www.involve.org.uk
  • 6. Why is engagement important? • Consider the reasons • Write on post its • Share with others
  • 7. Local engagement in democracy Findings and implications from Pathways through Participation
  • 8. Available from: www.pathwaysthroughparticipation.org.uk/resources
  • 9. Research questions How and why does participation begin, continue and stop? Can trends and patterns of participation be identified over time? What connections, if any, are there between different forms and episodes of participation and what triggers movement between them?
  • 10. 101 in-depth interviews Life stories Qualitative research Individual at the heart Approach Participation as ‘situated practice’ 3 field work areas: Leeds Stakeholder Enfield engagement Suffolk
  • 11. What is participation? Social participation: the collective activities that individuals are involved in Public participation: the engagement of individuals with the various structures and institutions of democracy Individual participation: people’s individual actions and choices that reflect the kind of society they want to live in
  • 12. Why participation starts Helping others Developing relationships Groups and organisations Exercising values & beliefs Local environment and place Having influence For personal benefit Practical resources Being part of something Learnt resources Felt resources An emotional reaction A personal life event An external influence
  • 13. Why participation continues or stops Impact Life event Enjoyment Friendships Relationships Time Health Energy
  • 14. The factors that shape participation Individual motivations and resources Relationships and social networks Groups and organisations Local environment and place Wider societal and global influences
  • 15. Conclusions Participation is personal Participation can be encouraged, supported & made more attractive Significant barriers to participation are entrenched
  • 16. Briefing paper Also available from: www.pathwaysthroughparticipation.org.uk/resources
  • 17. Local engagement in democracy Social participation: the collective activities that individuals are involved in Public participation: the engagement of individuals with the various structures and institutions of democracy Individual participation: people’s individual actions and choices that reflect the kind of society they want to live in
  • 18. The language and image Local engagement in democracy The accessibility The practice
  • 19. Language and image Voting a Safe seats Perceptions of ‘civic duty’ discourage activities were political important Not ‘political’ participation Low levels of trust Perceptions of the and confidence political system Politicians seen as self-serving But perceptions Positive opinions of particular can be overcome political representatives
  • 20. Practice Examples of bringing about Opportunities to change through lobbying participate No examples of public bodies proactively engaging with people Tokenistic and/or repetitious Negative experiences of public consultations Decision already made Tension between People wanted Perceptions of motivation of to see the impact impact of their citizens and needs of public participation bodies
  • 21. Accessibility Need to respond Need to Opportunities to to their needs complement participate people’s lives motivations and expectations A lack of Sometimes resources stop due to People’s resources people from systemic participating inequalities Relationships Relationships and Groups important can determine groups source of public success of participation participation
  • 22. Implications Language and Practice Accessibility image Increase impact of Involve people early Show that people will individual’s vote and be genuine be welcome and valued Engage with citizens Understand people’s on their terms motivations and be Support social flexible participation Value, respect and resource those already Show the impact and Work with those actively engaged limit the cost of actively engaged to participation connect with others Recognise what is easy and difficult to influence
  • 23. What are your personal motivations to take part? • Consider a time when you participated • What drove you to? • What held you back?
  • 24. Some rights reserved by mastermaq Engagement
  • 25. 3 types of democracy: 1.Representative 2.Direct 3.Participative
  • 26. Number of democracies ‘Free’ societies according to Freedom House 50 45 40 35 30 25 20 15 10 5 0 1975 1980 1985 1990 1995 2000 2005 2010 Free
  • 27. Enthusiasm 70 60 50 40 30 20 10 0 1979 1984 1989 1994 1999 2004 2009 Turnout in European Parliament Elections
  • 28. Trust 100 90 80 70 60 50 40 30 20 10 0 1983 1993 1997 2003 2007 2011 Politicans
  • 29. UK political parties 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 1951 1965 1975 1984 1993 2000 2008 Conservative Labour
  • 30. Drivers for engagement • Structures out of date • Mismatch demand/supply • Public expectations different • Legitimacy harder to acquire • Co-produced problems
  • 31. Understanding Engagement: Making it all add up Process / Purpose Context People Outcome Structure Why Where Who What How Process/ Structure How
  • 32. Understanding Engagement: Policy Cycle – PE at different points Feedback/ Evaluation Agenda Setting User/ Citizen Panels Implementation Visioning Deliberative forums Polling Surveys Campaigns Future search Mapping Delivery Delivery Co-production Political Vision Service delivery Decision Making Follow Process Attend meetings Policy Formulation Webcasting Newsletter Shaping Policies Email Deliberative forums Reports Citizen panels Media Policy Proposals Focus groups Dialogues Consultation Polling Written Face-to-face Media generates debate
  • 33. Understanding Engagement: Policy Cycle – role of evidence Business Animal rights Media Personal Prejudice PE Process Economic Parents Medical staff Cultural Point in Cycle Patients Political Religious leaders Media Scientific/ medical
  • 34. "It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date." — Roger von Oech
  • 35. What civil servants think “…it’s got a number of different uses (…) no- one is quite sure what it means.” “finding out what people think and using that information to come up with better policies.” “makes our policies more robust (...) it needs to have the buy-in from society as a whole” “it’s all about creating behaviour change”
  • 36. What civil servants think “...it’s a box ticking exercise for people who have no constituency, no decision making and are routinely ignored by anyone who does actually have any influence over decision making; it’s a sham”
  • 37. Problems “If you consider yourself an expert and have been schooled as such and have spent years getting a scientific background or whatever else, you might be more reluctant to say I’m going to try and speak to the man in the street”
  • 38. Problems “There’s lots and lots of consultations that are about (…) either a political fix to get the answer that people want by, you know, slanting questions or only including certain groups that you think might agree with you.”
  • 39. Problems “I think it is for officials to understand the value of going out there and talking to people and it needs to be a mindset rather than set of rules, I think there is a real disconnect there. People with the mindset came up with a set of rules and people without the mindset just obey the rules without actually doing it.”
  • 40. Cynicism...? “Some policy makers end up disappointed because they think, ‘well what’s all this talk that engagement will help to develop shared ownership. No it didn’t, we did everything we could to engage them – took them to nice hotels and had long discussion groups and they still didn’t like what we said’.”
  • 41. ... Or Opportunity? “For the policy makers, the policy colleagues recruited to work on public engagement were actually all very enthusiastic and some of them started being mildly enthusiastic and finished being very enthusiastic, and are now advocates for the value of public engagement amongst their colleagues.”
  • 43. "The achievement of excellence can only occur if the organization promotes a culture of creative dissatisfaction." — Lawrence Miller
  • 44. Institutional factors 1. Mission 2. Leadership 3. Communication 4. Reward 5. Support 6. Learning 7. Staff 8. Stakeholders 9. Public
  • 45. Empowerment vs Big Society? Community Empowerment Big Society ‘’the giving of “Central government need confidence, skills and power to focus on doing the things to communities to shape that only government can and influence what public do (…) what we need to bodies do for or with them.” facilitate is that – at the most local, most individual (Source: An Action Plan for level – people both identify Community and solve problems in the Empowerment, 2007) way that they wish to solve them”. Dame Helen Ghosh
  • 46. Context Central inputs Structures Institutional culture Political culture Social capital Service type Geography
  • 47. What engagement needs Start Middle After • Planning • Skills • Senior • Time • Staff Commitme • Staff • Resources nt • Skills • Analytical capacity • Strategic focus • Communica tion • Evaluation
  • 48. Current Engagement Lots of activity (but limited methods): – Written consultation – Public meeting – Satisfaction surveys – Questionnaires
  • 49. Current Engagement • Late in decision making cycle • Fixed in format and structure • Limited in scope • One size fits all • On Government terms • Focus on hard numbers
  • 50. Radical Engagement Innovative practice: – Participatory budgeting – Online – Bottom up – Informal engagement
  • 51. Radical Engagement • Starts with lived experience of citizens. • Builds capacity of citizens to problem-solve. • Designed with long-term impact in mind. • Citizens commissioned to tackle challenges. • Uses right incentives –including having fun. • Makes most of behavioural sciences • Personalises engagement opportunities. • Uses social networks analysis
  • 53. ‘Our Budget Our Economy’
  • 56. Only ask: Image: laughlin (Creative Commons) • If you want to know the answer • About things that people know something about
  • 57. involve Royal London House 22-25 Finsbury Square London EC2A 1DX t: 0 20 7920 6470 e: edward@involve.org.uk twitter: ed_andersson

Editor's Notes

  • #25: Some rights reserved by mastermaq
  • #27: http://freedomhouse.org/template.cfm?page=594
  • #28: http://www.ukpolitical.info/european-parliament-election-turnout.htm
  • #29: http://www.ipsos-mori.com/researchpublications/researcharchive/poll.aspx?oItemId=15&view=wide
  • #30: http://www.parliament.uk/documents/commons/lib/research/briefings/snsg-05125.pdf
  • #32: [bullet] One of the reasons that people get it wrong is because they start with the process or the structure they want for engagementthe way they want to run an engagement event[bullet] And they hope that it is going to lead to the outcome they want[bullet] But doesn’t work like that[bullet] shouldn’t start with process but ratherAND THEN GO THROUGH THE FORMULA Note at the end that it isn’t in fact linear, but is rather an iterative process
  • #33: Once understood the objective, Need to understand what decision trying to influencepolicy cycle can be helpful, even if not a fair representation of how decisions are madeTalk through cycle
  • #34: Looking at one part of the policy cycleCould be any partNeeds a clear view of who is taking the decisionAnd the evidence they will be usingPE will only be one partAs this will impact on type of engagementIt is only by being really clear how the engagement process you are going to embark on is going to impact on the decision that you can be sure you won’t waste public resources and goodwill of the community.
  • #57: Creative Commons: laughlin (flickr) http://www.flickr.com/photos/wurzle/659315/