Presentation Types of Research(IRENE)
- 2. Three types of Survey Research Exploratory Research Descriptive Research Causal Research 2
- 3. Exploratory Research Gives your survey and survey design a better focus and significantly limits any unintended bias The four ways to implement Exploratory Research into a research plan are: Focus Groups Secondary Research Expert Surveys Open ended Questions 3
- 4. Descriptive Research Defining your Respondents and drawing conclusions, it gathers quantifiable information that can be used for statistical inference on your target audience through data analysis Mostly used in Customer Satisfaction, Employee Satisfaction Surveys and other similar studies Can be implemented in three ways: Defining the character of your respondents a. Traits and behaviors b. Opinions and attitudes Measuring the trends in your data a. Level of satisfaction Comparing groups and issues a) Demographics e.g. age, gender, income etc. 4
- 5. Causal Research Identifying relationships and making business decisions through experimentation. Has two objectives: Understanding which variables are the cause, and which variables are the effect Determining the nature of the relationship between the causal variables and the effects predicted This can be implemented with different goals in mind e.g.: Increasing customer retention. Community initiatives. Effective advertising. 5
- 7. Conclusion With the three types of research one can be able to create perfect research plan to take advantage of any business opportunity. 7
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