Presentation unit 8 radio
- 2. PSBPSB stands for Public Service Broadcasting and basically means that PSB programmes are for the benefit of the public, and just for commercial purposes. These include local new coverage, Art shows, current affairs, education, original drama, science and kids programmes. In rules set by Ofcom, PSB shows have to inform, educate and entertain. They must also reflect life in the uk.
- 3. PSB cont…. The BBC radio 1 is to entertain and and engage a wide range of young listeners with a mix of modern music and speech. It must reflect the lives of 15-29 year olds but also embrace others who share similar tastes. It should offer a range of new music, support, support new and upcoming artists- particularly those from the UK. It must also be a platform for live music. The news, documentaries and advice campaign must be relevant to it’s primary target audience. Radio 2s remit is to is to be a distinctive, mixed music and speech service. It is target to a broad audience, particularly to age groups over 35.Radio 3s remit covers a nice mix of music and cultural programming in order to engage and entertain its audience. Radio 3 revolves around classical music. Its speech based programming should inform and educate the audiences about music and culture. jazz, world music, drama, the arts and ideas, and religious programming should feature in its output. This station doesn’t have a target audience but instead appeals to any one who wishes to expand there cultural horizons and broaden there mind.
- 4. PSB cont…This remit says that radio 4is to be a mixed speech service offering in depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes. Like radio 3 there is no target audience and appeals to people who wish to listen to intelligent programmes in many genres that inform, educate and entertain The remit of Radio 5 Live is to be BBC Radio's home of non stop news and live sports coverage. It should aim to bring its audience major news stories and sports events as they happen, and provide context through wide-ranging analysis and discussion. The Programming has to inform, entertain and involve. The radio station appeals to news and sports fans of any age.
- 5. Commercial radio Commercial radio is radio that's paid for through advertising. Radio shows rely heavily on major brands to advertise them. The top national commercial radio stations are BBC radio 1-5, Absolute Radio, classic FM and Talk Sport. The commercial radio licenses are awarded by OFCOM. The most prominent music played on commercial stations are Pop Music/Chart Music. An example of a regional station is Galaxy. It is owned by Global Radio (A commercial station) and broadcasts out to Birmingham, Manchester, North east, Scotland, South coast and Yorkshire. Galaxy pulls in just under a million viewers per week.
- 6. Non-Profit Radio Non-Profit radio is a community radio station, as opposed to a commercial one. These are independent stations that have been set up by local people. They don’t make a profit and various members involved are always voluntary, as opposed to salaried employees. A few examples of non-profit radio stations around Pudsey are; Radio Poplar and PGFM.
- 7. New Technologies BBC and commercial radio has taken advantage of new technology. Analogue radio is slowly being replaced with digital radio. This has made it easier and quicker to find a particular station. The sound quality has also improved, reducing the static sound, due to better reception. In addition to this, BBC have also started internet streaming. This allows you to listen and catch up on radio from BBCs website anytime anywhere. With radio podcasts also being downloadable and accessible through IPods, phones etc…It has become a lot more easier to listen to the radio on the go. With this, you can be more specific over what show you want to listen to. Allowing BBC to cater to the now fragmented audience.
- 8. Job Roles Over two weeks in June 2009, me and two others had the challenge of holding an hour long radio show. The primary target audience was children aged 11-12. For the show we each had to do a variety of different job roles from Script Writer, Presenter, interviewer, assistant and a few others. We each moved from one job to another. As a researcher, we had to look into different schools to have on our show. Where were they based? Where they available? Where they appropriate for the show? Once a decision had been made, one of us would contact the school to see if they where interested. This was done ten different times, as we had ten shows to do. As a scriptwriter, we had to plan the show and come up with ideas. Once we had the school, we would create the script around them. We started out by thinking of a theme for the show, before eventually compiling our ideas and creating a fun scrip that appealed to our target audience and made an interesting show. On the presenting side of things, it was our responsibility to carry the show. It was the presenters job to make the script come to life. We had to make sure that we came across as confident and charismatic. In terms of being a studio assistant, this was just us helping each other out when needed. This included fetching drinks and biscuits for the schools; assisting each other in the script writing, research etc… These job roles are typical in planning a radio show, and are seen in large stations such as galaxy. There will be groups of employees assigned to each role rather than sharing them like we did. This allows for greater planning, and makes more time efficient.
- 9. Professional Bodies. National Association of Broadcasters – NAB Is a trade association that represents the interests of over the air radio, for profit and television broadcasters in the united states. Commercial Radio Companies Association (CRCA) formed a merger with radio advertising bureau to maintain a strong and successful commercial radio industry in terms of listening hours and revenues. Community Media Association (CMA) is the UK membership association for company broadcasting. It is a non- profit making organisation that supports OFCOM and other regulatory bodies like OFCOM. Advertising Standards Authority (ASA) enforces advertising codes and deals with situations when the codes have been broken. Mechanical Copyright Protection Society (MCPS) is an organisation that pays royalties to songwriters, music publishers and composers when there written music is sold. This Unlike PRS, MCPS deals gives out the royalties when the music is sold as a physical product (CD sales) Performing Rights Society Alliance (PRS) means a songwriter, composer or publisher will earn money when it is used anywhere such as; the radio, TV or a business.
- 10. Employment in the radio sector. According to the skillet census statistics from 2006, 22,400 people worked in the radio industry. %48 worked for the BBC, whilst %43 worked for commercial radio. %9 where involved community an voluntary radio.
- 11. Employment in the radio sectorAccording to skillset, %28 of people where employed in Radio Broadcasting, making It the highest amount of people employed. Then %26 of people where involved in other unspecified jobs, whilst journalism and Sport had %21. These where the top three roles in industry in which the most people where employed. The least employed job role was studio operations witch had only %1 (250 people) Sound and Broadcast engineering each had %3 (600 and 650 respectively) With producing having just %8 employment and Production having %10.
- 12. Employment in the radio sector. Working freelance means you work for yourself. This allows people in the radio industry to juggle various different jobs at the same time. It also means that they are able to come and go as they please, meaning that there time with a certain place or job can vary. Working freelance allows people to create a broad portfolio and learn various skills. %25 of people work freelance with radio broadcasting having the most. Producing has the least amount.
- 13. Employment in the radio sector. The majority of the workforce is based in London. %59 of work in BBC radio whilst %17 of people work in commercial radio. %38 of people work in all radio. In terms of the least work force, North east, Yorkshire and Humber have little work force.
- 14. Employment in the radio sector. Arguably a degree is needed to work in the radio industry. Many people believe its more about experience and how well a person performs that job. In terms of the future, it may be the employees need to be multi skilled rather than being trained in one specific area.