Presentation veet
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The campaign aims to shift perceptions of beauty by engaging women aged 15-30 to participate in a contest showing shaved arms and legs. It will create awareness of the brand philosophy "Being Spontaneous is Being Beautiful" through TV, digital and print ads. In the second phase it will trigger calls to action on social media for the contest. The third phase will promote contest winners through branded content to sustain the campaign.
Presentation veet
- 2. CAMPAIGN SUMMARY • Veet is a current trademark of chemical depilatory internationally sold products manufactured by Reckitt Benckiser. As this brand is majorly targeted to Female audience( 15-30 years) with the objective of shifting brand philosophy and bringing a change to the society for perception of Beauty. The campaign will be executed via women centric platform • In the first phase of awareness about the campaign, we would be doing Branding activities with the creative video & banner asset (Communication) majorly in TVC followed by digital (Social & impact) and print ads • In the second phase after generating awareness, the communication will trigger a CTA (Call to Action) for target audience to register for the contest of submitting their candid pictures showing shaved arms and legs • In the third phase, our major focus will be promoting the success of the campaign announcing the winners of the contest through branded content and sustenance
- 3. CAMPAIGN FLOW Women in the age group between 15-30 Years Awareness (Month-I & II) • Reach out to the maximum target audience • Create a buzz in the market about the new Veet campaign Engagement (Month-III) • Engaging audience to participate in the #Unpose contest across channels Promotion • Promoting the success of the campaign announcing the winners of the contest through branded content Create awareness of the brand philosophy, “Being Spontaneous is Being Beautiful” and engage the target audience to participate in the brand contest.
- 4. Media Mix Google Facebook Instagram Twitter Internet (35% of campaign budget) TOI/ Gaana/ Indiatimes.co m/ idiva Network18 OTT Platforms like, Netflix, Youtube, Hotstar etc. STAR Gold STAR Movies Select STAR Plus SONY PIX MTV 9XM Television (45% of campaign budget) Romedy Now Movies Now Times Now NDTV Times of India Hindustan Times Print (20% of campaign budget) Femina Grazia Cosmopolitan
- 5. Engagement Promotion Awareness Google Search Marketing Social Medium (FB, Instagram and Twitter) Influencer Marketing Video Promotion Mainstream Media (TOI, News18, NDTV) Impact / Video Promotion/ Sustenance Branded Content TV(Star/Times Network/ Sony/ Music Channels) Television Commercial of Brand Ambassador Print (Times of India/ HT) Display advertisement Magazines (Femina/Grazia/Cosmop olitan) Display Advertisement Branded Content
- 6. THANK YOU