Presentation "What is Growth Hacking & How to use it" - Dutch SE

Ward van Gasteren | Growth Expert | www.growwithward.com
Let’s hack growth

About me
I’ve worked for I can help you grow
● Higher website conversion
● More traffic & leads
● Marketing efficiency
But best of all… I don’t just do it: I’ll teach you
and show you step-by-step how to do it.
Have a look at www.growwithward.com

We’ll start with the
hardest question...

“What is Growth Hacking?”

Became a buzzword...

Growth Hacking is...
...a process focused on customer-growth using
experiments based on data, user-behaviour and
well-known practices.

It’s not...
- Magic → We use data
- Tips & Tricks → It’s a process
- Attracting visitors → We convert and nurture them

But I understand it’s confusing
All blog-categories on www.growthhackers.com

Growth Hacking vs. Marketing
Growth Mindset
It’s holistic

We work with a (Pirate-)system

Some well-known
examples

Hotmail
12 miljoen gebruikers
in 18 maanden na lancering
(In 1997 waren maar 70 miljoen
mensen met internet)

Dropbox
sep 2008 > jan 2010 =
100.000 > 4.000.000
Alleen al in april 2010
werden er 2,8 miljoen
invites gestuurd.

Some best practices that
have helped every client
How to be #1 in Google?
How to convert anybody?
How to write persuasive copy?

How to be Google’s #1?
Help the searcher on their quest
1. Give the answer to the searcher’s question
2. Make the answer 10X better than everyone else
3. Show yourself to Google

Search-query Likely user intent (Focus on this!)
“get candy crush game” Install the Candy Crush app
“online personality test” Take an online personality test
“what is my bmi?” Calculator for Body Mass Index
“buy citizen kane dvd” Purchase this dvd
“bubble spinner” Play Bubble Spinner game or download app

1. What’s the user’s intent?
2. What do other results say?
3. Combine all topics,
references, graphs, etc.
4. Make it clearer, better
designed, more images

How to convert
anybody?

Example

- Use copywriting templates -

Why use copywriting formulas?
Gain time
(+energy)
Better
AB-test
ideas
Never write
bad copy+ +

A
I
D
A
ttention
nterest
esire
ction
= Shake people’s attention out of their
boring lives
= Keep their attention with an interesting or
weird fact or info
= Show them the value so they want what
you’re offering
= Amazing call to action they can’t resist to
click and know what to expect

Bad examples

Good examples

P
A
S
ain
gitate
olve
= Remind visitors of the pain they have.
= Make the pain bigger. Twist the knife in the wound...
= Explain your solution to their pain.
(My personal fav)

Bad vs. Good examples

How to convert
anybody?
Also for copy!

Questions?

P.s. Are we connected?
www.linkedin.com/in/wardvangasteren

Presentation "What is Growth Hacking & How to use it" - Dutch SE

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