The document discusses how the media product uses and develops conventions of real magazines. It summarizes how the magazine cover uses conventional elements like a masthead and single front page image but challenges conventions with a group photo. Fonts, color scheme, and layout are adjusted to better follow magazine conventions. Columns, drop caps, and pull quotes are used conventionally in the double page spread, though a concert photo challenges conventions. Overall, the magazine mainly follows conventions to appeal to a mainstream audience and feel realistic.