Presentation1

• I believe that our main product and ancillary texts are very effective
to the targeted target audience as we have conformed to the
typical stereotypes and expectations of the target audience (Indie
Rock), so for things such as muse en scene we have kept to the
basic stereotype of basic shirts and jeans etc which on the album
cover was kept consistent as from our research we learned that
Bands and artists develop an image and brand that they stick to
with things such as clothing and another things on things such as
websites and digi packs font etc are kept similar. So for our website
we used the theme of black and white so therefore we then kept
the digi pack also in black and white with a similar font to provide
recognition and consistent throughout, this was done intentionally
for the image and branding of the band so that it matched at all
times as also our main video was also filmed in black and white.

• For the colours and the lighting once again we decided to stick to
the theme of black and white so the it is kept constant at all times
and establishes the branding of the band and also conforms to the
style of the band e.g. Rebellious and against the government. The
use of black and white was also used to create a sense of enigma
around the band as they are a band focused on being against
corruption and the government so this gives them an edge. SO for
fans of the silent film this would provide a sense of recognition as
this would be the expectation built from the band over time. So for
the whole project we kept to this theme.
• For the images that we took we tried to keep to the stereotypes of
the indie rock genre so in the pictures they have a rebellious and
uncaring manner, this would be familiar to the indie rock genre
target audience which would remain effective and provide a sense
of belonging as well as recognition for the audience and band

• . For the location we picked a rugged graffiti type of area as this is
the conventional settings for indie rock bands to be associated with
and would help with the overall branding of the band through the
digi pack especially as it would give the first impression of the band
and also portrays them in the rebellious manner. For the video we
also tried to keep to the conventions of the usage of instruments
being emphasised to create a sense of aspiration which is very
important. For the used of camera angles after looking at other
media texts we gathered that in the indie rock genre we should
focus on camera angles that emphasis the usage of the instruments
that they would be playing as well as others that focused on their
facial expressions and the overall lip sching to show it more clearly,
this would be done through different shots such as close ups for the
facial expressions and the usages of midshots to emphasis the
instruments use and stereotype to the genre.

• For the font usage we chose one font (Onyx) and kept it consistent throughout the website and digi
pack to create a sense of recognition and continuation and we also tried to find a font that reflected
the band itself and what they were about. This was kept similar throughout for the branding of the
image of The Silent Film
• on the whole our combination of the digi pack, website and video I believe that we have a very
effective package to build on creating a branding for the band and establishing a target audience so
this has been done through the things such as fonts used and also the images used which play a
massive part in creating things such as aspiration, recognition and branding, this is to create the
image of the silent film to the target audience. Things such as the website would allows fans to
keep in touch with the artist and be able to sigh up and join fan groups which creates a sense of
belonging and also allows them to keep informed about what the band will be doing and what they
will be getting up to. The digi pack we created has then an insert which shows the band members
individually establishing them to the target audience and was kept to the theme of black and white
and the digi pack can create a sense of aspiration of wanting to be like thme and lead their lifestyle.
The video was shot in black and white and contained things such as similar shots used to the
images in the digi pack to establish the band and also keep it consistant and conventional with their
poses and the way they act etc. These three things would allow us to build a potencial target
audience and fan base to market the band to and would relate to the Maslow theory of uses and
gratification as well as Richard dyers stars theory as the band would have to be sold effectively and
their brand and image.
•

Presentation1

More Related Content

What's hot (20)

Viewers also liked (15)

Similar to Presentation1 (20)

Recently uploaded (20)

Presentation1