Presentation1

Album cover Website Music Video

 I believe that our main product and ancillary texts are very
effective to the targeted target audience as we have
conformed to the typical stereotypes and expectations of the
target audience (Indie Rock), so for things such as muse en
scene we have kept to the basic stereotype of basic shirts
and jeans etc which on the album cover was kept consistent
as from our research we learned that Bands and artists
develop an image and brand that they stick to with things
such as clothing and another things on things such as
websites and digi packs font etc are kept similar. So for our
website we used the theme of black and white so therefore
we then kept the digi pack also in black and white with a
similar font to provide recognition and consistent
throughout, this was done intentionally for the image and
branding of the band so that it matched at all times as also
our main video was also filmed in black and white.

 For the colours and the lighting once again we decided to stick to
the theme of black and white so the it is kept constant at all times
and establishes the branding of the band and also conforms to the
style of the band e.g. Rebellious and against the government. The
use of black and white was also used to create a sense of enigma
around the band as they are a band focused on being against
corruption and the government so this gives them an edge. SO for
fans of the silent film this would provide a sense of recognition as
this would be the expectation built from the band over time. So for
the whole project we kept to this theme.
 For the images that we took we tried to keep to the stereotypes of
the indie rock genre so in the pictures they have a rebellious and
uncaring manner, this would be familiar to the indie rock genre
target audience which would remain effective and provide a sense
of belonging as well as recognition for the audience and band

 . For the location we picked a rugged graffiti type of area as
this is the conventional settings for indie rock bands to be
associated with and would help with the overall branding of
the band through the digi pack especially as it would give
the first impression of the band and also portrays them in
the rebellious manner. For the video we also tried to keep to
the conventions of the usage of instruments being
emphasised to create a sense of aspiration which is very
important. For the used of camera angles after looking at
other media texts we gathered that in the indie rock genre
we should focus on camera angles that emphasis the usage
of the instruments that they would be playing as well as
others that focused on their facial expressions and the
overall lip sching to show it more clearly, this would be
done through different shots such as close ups for the facial
expressions and the usages of midshots to emphasis the
instruments use and stereotype to the genre.

 For the font usage we chose one font (Onyx) and kept it consistent throughout the
website and digi pack to create a sense of recognition and continuation and we also tried
to find a font that reflected the band itself and what they were about. This was kept
similar throughout for the branding of the image of The Silent Film
 on the whole our combination of the digi pack, website and video I believe that we have
a very effective package to build on creating a branding for the band and establishing a
target audience so this has been done through the things such as fonts used and also the
images used which play a massive part in creating things such as aspiration, recognition
and branding, this is to create the image of the silent film to the target audience. Things
such as the website would allows fans to keep in touch with the artist and be able to sigh
up and join fan groups which creates a sense of belonging and also allows them to keep
informed about what the band will be doing and what they will be getting up to. The
digi pack we created has then an insert which shows the band members individually
establishing them to the target audience and was kept to the theme of black and white
and the digi pack can create a sense of aspiration of wanting to be like thme and lead
their lifestyle. The video was shot in black and white and contained things such as
similar shots used to the images in the digi pack to establish the band and also keep it
consistent and conventional with their poses and the way they act etc. These three things
would allow us to build a potential target audience and fan base to market the band to
and would relate to the Maslow theory of uses and gratification as well as Richard dyers
stars theory as the band would have to be sold effectively and their brand and image.
 We then has the option of using social media to then try and present it to the audience
and spread the knowledge of the video to keep attracting more fans and build on the
target audience and spread further information that would be linked to the digi pack
that will then link to the website.

Presentation1

More Related Content

What's hot (20)

Viewers also liked (12)

Similar to Presentation1 (20)

Recently uploaded (20)

Presentation1