"Dumb Starbucks"
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This document summarizes an article about Starbucks sending a cease and desist letter to "Dumb Starbucks", a parody coffee shop using Starbucks' trademarks without permission. It opened as an art project, using Starbucks' name, menu and cup sizes but adding "Dumb" to everything. Starbucks could not contact the creator and emphasized there was no affiliation. They are weighing legal options like suing for trademark infringement. The document also lists options for ethnographic research on coffee drinking behaviors.
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"Dumb Starbucks"
- 1. Amanda Bentley Professor Klinkowstein Selected Business Article Starbucks to Dumb Starbucks: Don’t use our trademark http://money.cnn.com/2014/02/10/news/companies/dumb-starbucks/index.html?iid=HP_LN
- 3. Amanda Bentley Professor Klinkowstein The Article • Dumb Starbucks- parody/art piece • Used similar name, menu, sizes • Added “Dumb” before all names
- 4. Amanda Bentley Professor Klinkowstein The Article • Starbucks could not contact creator • Emphasized “no affiliation” • Weighing options, may sue
- 5. Amanda Bentley Professor Klinkowstein Ethnographic Research Options • People drinking/ buying coffee at school • People at local Starbucks • People at other local coffee shops