Assignment 5c

Technology and Art for Children Amanda Bentley
FA102a, Research and Brand Developement

Assignment One, Research
“Ask Ray | Article on Integrating Digital Media
Into Children’s Lives by My Wife Sonya
Kurzweil, PhD”
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

“She is interested in the way that digital media
can be integrated into the lives of children and
teens.”
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

“Play is a remarkably creative process that
fosters emotional health, imagination, original
thinking, problem solving, critical thinking, and
self-regulation. What children see or interact
with on the screen is only a representation of
things in the real world.”
http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-creativity/
2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html

“It's this combination of low and high-tech
resources that enables immersive learning to
take place.”
http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching

Assignment One, Description of Future Product or Service
Utilizing Technology to Develop Creativity

Assignment Two, Naming Process
Selected words from original post:
Interacting, Children, Technology, Creativity
Generated name possibilities:
Children’s InterCreate (using interacting, creativity)
Children’s TechCreate (using technology, creativity)
Selected name:
Children’s TechCreate
Justification for selected name:
Makes obvious who the product is for. Does not give
away exactly what the product does, but uses words
to intrigue customers.

Assignment Two, Brand Character Diagram

Assignment Three, Logotype Research, Diagram Word
Playful

Assignment Three, Logotype Research
http://logo.designcrowd.com/contest.aspx?briefId=426181
http://www.santabanta.com/photos/logos/15607013.htm
http://creditworksusa.com/bp-gas-station-logo

Assignment Three, Finished Logotype

Assignment Four, Social Media Branding, Research
Skype
https://www.facebook.com/Skype
Apple Inc.
https://www.facebook.com/authorized.apple
Coca-Cola
https://www.facebook.com/cocacola

Assignment Four, Social Media Branding, Creating Community
• Direct messaged friends on Facebook
• Posted on existing Facebook groups I am a
part of
• Posted to personal timeline
• Had a friend post to her personal timeline

Assignment Four, Social Media Branding, Facebook Page

Assignment Five, Webpage Layout Research for Wireframes
http://www.ymca.net/

Assignment Five, Webpage Layout Research for Wireframes
http://greatartistmom.com/

Assignment Five, Wireframe

Assignment Five, Tagline Research
• Fisher-Price: “Play. Laugh. Grow”
– “Learn. Create. Inspire.”
• General Electric: “Imagination at work.”
– “Creativity in Play.”
• Greyhound: “Leave the driving to us.”
– “Leave the teaching to us.”
• IBM: “Solutions for a small planet.”
– “Creativity for a technological planet.”
• Toyota: “Get the feeling.”
– “Get creative.”
http://www.taglineguru.com/sloganlist.html

Assignment Five, Homepage Visual Design in a Browser
http://invis.io/N61U20IQD

Assignment Five, Lower Level Visual Design in a Browser

Assignment Five, Linked Prototype URL
https://projects.invisionapp.com/share/N61U20
IQD#/screens

Assignment 5c

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Assignment 5c