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Technology and Art for Children Amanda Bentley 
FA102a, Research and Brand Developement
Technology and Art for Children Amanda Bentley 
Assignment One, Research 
“Ask Ray | Article on Integrating Digital Media 
Into Children’s Lives by My Wife Sonya 
Kurzweil, PhD” 
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd
Technology and Art for Children Amanda Bentley 
Assignment One, Research 
“She is interested in the way that digital media 
can be integrated into the lives of children and 
teens.” 
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd
Technology and Art for Children Amanda Bentley 
Assignment One, Research 
“Play is a remarkably creative process that 
fosters emotional health, imagination, original 
thinking, problem solving, critical thinking, and 
self-regulation. What children see or interact 
with on the screen is only a representation of 
things in the real world.” 
http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-creativity/ 
2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html
Technology and Art for Children Amanda Bentley 
Assignment One, Research 
“It's this combination of low and high-tech 
resources that enables immersive learning to 
take place.” 
http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching
Technology and Art for Children Amanda Bentley 
Assignment One, Description of Future Product or Service 
Utilizing Technology to Develop Creativity
Technology and Art for Children Amanda Bentley 
Assignment Two, Naming Process 
Selected words from original post: 
Interacting, Children, Technology, Creativity 
Generated name possibilities: 
Children’s InterCreate (using interacting, creativity) 
Children’s TechCreate (using technology, creativity) 
Selected name: 
Children’s TechCreate 
Justification for selected name: 
Makes obvious who the product is for. Does not give 
away exactly what the product does, but uses words 
to intrigue customers.
Technology and Art for Children Amanda Bentley 
Assignment Two, Brand Character Diagram
Technology and Art for Children Amanda Bentley 
Assignment Three, Logotype Research, Diagram Word 
Playful
Technology and Art for Children Amanda Bentley 
Assignment Three, Logotype Research 
http://logo.designcrowd.com/contest.aspx?briefId=426181 
http://www.santabanta.com/photos/logos/15607013.htm 
http://creditworksusa.com/bp-gas-station-logo
Technology and Art for Children Amanda Bentley 
Assignment Three, Finished Logotype

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Assignment 3

  • 1. Technology and Art for Children Amanda Bentley FA102a, Research and Brand Developement
  • 2. Technology and Art for Children Amanda Bentley Assignment One, Research “Ask Ray | Article on Integrating Digital Media Into Children’s Lives by My Wife Sonya Kurzweil, PhD” http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd
  • 3. Technology and Art for Children Amanda Bentley Assignment One, Research “She is interested in the way that digital media can be integrated into the lives of children and teens.” http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd
  • 4. Technology and Art for Children Amanda Bentley Assignment One, Research “Play is a remarkably creative process that fosters emotional health, imagination, original thinking, problem solving, critical thinking, and self-regulation. What children see or interact with on the screen is only a representation of things in the real world.” http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-creativity/ 2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html
  • 5. Technology and Art for Children Amanda Bentley Assignment One, Research “It's this combination of low and high-tech resources that enables immersive learning to take place.” http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching
  • 6. Technology and Art for Children Amanda Bentley Assignment One, Description of Future Product or Service Utilizing Technology to Develop Creativity
  • 7. Technology and Art for Children Amanda Bentley Assignment Two, Naming Process Selected words from original post: Interacting, Children, Technology, Creativity Generated name possibilities: Children’s InterCreate (using interacting, creativity) Children’s TechCreate (using technology, creativity) Selected name: Children’s TechCreate Justification for selected name: Makes obvious who the product is for. Does not give away exactly what the product does, but uses words to intrigue customers.
  • 8. Technology and Art for Children Amanda Bentley Assignment Two, Brand Character Diagram
  • 9. Technology and Art for Children Amanda Bentley Assignment Three, Logotype Research, Diagram Word Playful
  • 10. Technology and Art for Children Amanda Bentley Assignment Three, Logotype Research http://logo.designcrowd.com/contest.aspx?briefId=426181 http://www.santabanta.com/photos/logos/15607013.htm http://creditworksusa.com/bp-gas-station-logo
  • 11. Technology and Art for Children Amanda Bentley Assignment Three, Finished Logotype