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Design Thinking, Tim
Brown
When looking at his results Kaiser found that his hospital
ran twice as efficiently with his new design in effect
Design, Business and Innovation Daniel Katz
Design Thinking, Tim Brown
Nurses found their jobs easier then ever, after just 45 minutes of
work one nurse felt she was an hour ahead of schedule
Design, Business and Innovation Daniel Katz
Design Thinking, Tim Brown
Not only were the nurses happier with their jobs, Patients were
having much better experiences.
Design, Business and Innovation Daniel Katz
Design Thinking, Critical Question 1
Do all patients really appreciate technology being
used to store their clinical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-
interaction
Design, Business and Innovation Daniel Katz
Design Thinking, Critical Question 2
What is lost when using technology to document
patients medical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-
interaction
Design, Business and Innovation Daniel Katz
Going Deeper, Seeing Further
“Nonlinear Interpretations”
observing small inconveniences of humans can lead to a huge
impact in business
Design, Business and innovation Daniel Katz
Going Deeper, Seeing Further
“Extremes”
Ethnographic research must include all types of humans
Even the most extreme minorities must be studied
Design, Business and Innovation Daniel Katz
Going Deeper, Seeing Further
“Collaborations with consumers and customers”
Feed back from customers can help designers figure out how to
improve their product or service
Design, Business and Innovation Daniel Katz
Going Deeper, Seeing Further
“Multiple layers of subjectivity”
Although everyone is different it is a researchers job to find the
“overlapping layers of many peoples realities”
Design, Business and Innovation Daniel Katz
Going Deeper, Seeing Further
“Analogous cases”
Situations that differ but have similar characteristics
Studying these cases could inspire new innovative ideas
Design, Business and Innovation Daniel Katz
Ethnographic Research,
Students Distracted in Class
• Classmate to my left on his cell phone
• Back row of class
• Student uses phone or laptop all of class
Design, Business and innovation Daniel Katz
Ethnographic Research,
Students Distracted in Class
• Classmate in front of me watching YouTube
• Fail videos (people getting hurt)
• Friend to the student’s left also distracted
• Student uses laptop all of class
Design, Business and Innovation Daniel Katz
Ethnographic Research,
Students Distracted in Class
• Girl in front of me to my right
• Shopping for shoes
• Either uses phone or computer in class
Design, Business and Innovation Daniel Katz
Ethnographic Research,
Students Distracted in Class
• Classmate to my right
• Playing fantasy football
• Another classmate on his phone
• Back row of class
Design, Business and Innovation Daniel Katz
Ethnographic Research, Students
Distracted in Class
• Teacher lecturing
• Students distracted by computers
• Not many students looking at the teacher
Design, Business and Innovation Daniel Katz
“Interviewing Humans”
Its important to remember the people you interviewed want to be
liked. They want to show off their intelligence.
Design, Business and Innovation Daniel Katz
“Interviewing Humans”
Introduction - Ice breakers and introduce your self
Design, Business and Innovation Daniel Katz
“Interviewing Humans”
Body - ask open ended questions that can't be answered with a
simple yes or no
Design, Business and Innovation Daniel Katz
“Interviewing Humans”
Conclusions - once all questions have been asked say so. Also
ask if the person has anymore they would like to say about the
topic.
Design, Business and Innovation Daniel Katz
“Interviewing Humans”
Tips for conducting an interview
Breath
Actively listen
Keep an ear out for vague answers
Don't talk about yourself
Keep a checklist to document data
Design, Business and Innovation Daniel Katz
Interview Planning
https://docs.google.com/document/d/1VHHxvLw3DM4gOz98h-
opQv57op2DXrbqVvlLRVIkfp0/edit#
Design, Business and Innovation Daniel Katz
Edited Interview
https://drive.google.com/open?id=0B14VQK0CpOTAQUpmOTNX
UWwzdVk
Design, Business and Innovation Daniel Katz
Interview Findings
• Class size is a cause for distraction
• Student not interested in course materials
• Teacher hard to follow
• Student expresses his distractions as “zone outs”
https://drive.google.com/file/d/0B14VQK0CpOTAUDJJWnc3UkRVTnM/view?usp=sharing
Design, Business and Innovation Daniel Katz
Peer to Peer
Documentation
• Student siting next to me taking pictures
• Noticed the same things
• Same girl shopping again
Design, Business and Innovation Daniel Katz
Peer to Peer
Documentation
• Student siting next to me taking pictures
• Surrounded by distracted students
• Also found students on phone
Design, Business and Innovation Daniel Katz
Peer to Peer
Documentation
• Student siting next to me taking pictures
• surrounded by distracted students
• Also found students playing games
Design, Business and Innovation Daniel Katz
Peer to Peer
Documentation
• Student siting next to me taking pictures
• Also found students distracting each other
• Having an extended conversation
Design, Business and Innovation Daniel Katz
Peer to Peer
Documentation
• Student siting next to me taking pictures
• Also noticed the teacher lecturing
• No one seems interested
Design, Business and Innovation Daniel Katz
Peer to Peer Documentation
Findings
Observations:
Documentation indicated the large size of the class showing how
class size can lead to a distraction
Design, Business and Innovation Daniel Katz
Peer to Peer Documentation
Findings
Observations:
Distracted students seem to influence peers
Design, Business and Innovation Daniel Katz
Desk Research, Business Sites
“Taiwan police take aim at Pokémon gamers driven to distraction”
Drivers with video game distractions causes concern for police
officers
http://www.reuters.com/article/us-nintendo-pokemon-taiwan-idUSKCN10M0TY
Design, Business and Innovation Daniel Katz
Desk Research, Business Sites
“Trump apologizes for lewd comments but calls footage a
distraction”
Trump has a desire to stop saying ludicrous things and creating
distractions
http://www.reuters.com/article/us-usa-election-trump-idUSKCN12806I
Design, Business and Innovation Daniel Katz
Desk Research, Business Sites
“Self-Driving Cars Will Be the Best Thing to Happen to
Motorcycles”
There is a need to make the road safer for motorcycles by
eliminating distracted drivers.
http://www.bloomberg.com/news/articles/2016-10-11/self-driving-cars-will-be-the-best-thing-to-happen-to-motorcycles
Design, Business and Innovation Daniel Katz
Desk Research, Business Sites
“For $100, Should You Turn Your Mechanical Watch Into a
Smartwatch?”
The smartwatch notifications cause new levels of distraction
http://www.bloomberg.com/news/articles/2016-10-13/chronos-review-should-you-turn-your-old-watch-into-a-smartwatch
Design, Business and Innovation Daniel Katz
Desk Research, Business Sites
“NFL's Video Ban Won't Slow Its Ratings Tailspin”
There is a need to keep football fans interested even though there
are distractions like the presidential debate and the MLB playoffs
https://www.bloomberg.com/view/articles/2016-10-12/nfl-s-video-ban-won-t-slow-its-ratings-tailspin
Design, Business and Innovation Daniel Katz
Desk Research, Business Sites
“Background noise can make it harder for toddlers to learn words”
Turning off background noises like TV and radio can help
language development
http://www.reuters.com/article/us-health-learning-infants-noise-idUSKCN10801K
Design, Business and Innovation Daniel Katz
Desk Research, Business Sites
“Train yourself to concentrate with ‘pull-ups for the brain”
Learn how to avoid distractions so you can focus on one thing at a
time.
https://www.ft.com/search?q=distraction%2C+learning
Design, Business and Innovation Daniel Katz
Business Proposal
https://docs.google.com/document/d/1GSxiScahl2Lwz3i7SQ8uWq
E5zT5kAStJwWasBhZ-opU/edit
Design, Business and Innovation Daniel Katz
Imagined Product/Service In Situ Visualization
Selected Environment and User Image
Design, Business and Innovation Daniel Katz
Imagined Product/Service In Situ Visualization
Selected Device Image
Design, Business and Innovation Daniel Katz
“Imagined Product/Service In Situ Visualization
Design, Business and Innovation Daniel Katz

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Design pp 1 final

  • 1. Design Thinking, Tim Brown When looking at his results Kaiser found that his hospital ran twice as efficiently with his new design in effect Design, Business and Innovation Daniel Katz
  • 2. Design Thinking, Tim Brown Nurses found their jobs easier then ever, after just 45 minutes of work one nurse felt she was an hour ahead of schedule Design, Business and Innovation Daniel Katz
  • 3. Design Thinking, Tim Brown Not only were the nurses happier with their jobs, Patients were having much better experiences. Design, Business and Innovation Daniel Katz
  • 4. Design Thinking, Critical Question 1 Do all patients really appreciate technology being used to store their clinical information? Population Health Strategies Marry Technology with Personal Interaction http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal- interaction Design, Business and Innovation Daniel Katz
  • 5. Design Thinking, Critical Question 2 What is lost when using technology to document patients medical information? Population Health Strategies Marry Technology with Personal Interaction http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal- interaction Design, Business and Innovation Daniel Katz
  • 6. Going Deeper, Seeing Further “Nonlinear Interpretations” observing small inconveniences of humans can lead to a huge impact in business Design, Business and innovation Daniel Katz
  • 7. Going Deeper, Seeing Further “Extremes” Ethnographic research must include all types of humans Even the most extreme minorities must be studied Design, Business and Innovation Daniel Katz
  • 8. Going Deeper, Seeing Further “Collaborations with consumers and customers” Feed back from customers can help designers figure out how to improve their product or service Design, Business and Innovation Daniel Katz
  • 9. Going Deeper, Seeing Further “Multiple layers of subjectivity” Although everyone is different it is a researchers job to find the “overlapping layers of many peoples realities” Design, Business and Innovation Daniel Katz
  • 10. Going Deeper, Seeing Further “Analogous cases” Situations that differ but have similar characteristics Studying these cases could inspire new innovative ideas Design, Business and Innovation Daniel Katz
  • 11. Ethnographic Research, Students Distracted in Class • Classmate to my left on his cell phone • Back row of class • Student uses phone or laptop all of class Design, Business and innovation Daniel Katz
  • 12. Ethnographic Research, Students Distracted in Class • Classmate in front of me watching YouTube • Fail videos (people getting hurt) • Friend to the student’s left also distracted • Student uses laptop all of class Design, Business and Innovation Daniel Katz
  • 13. Ethnographic Research, Students Distracted in Class • Girl in front of me to my right • Shopping for shoes • Either uses phone or computer in class Design, Business and Innovation Daniel Katz
  • 14. Ethnographic Research, Students Distracted in Class • Classmate to my right • Playing fantasy football • Another classmate on his phone • Back row of class Design, Business and Innovation Daniel Katz
  • 15. Ethnographic Research, Students Distracted in Class • Teacher lecturing • Students distracted by computers • Not many students looking at the teacher Design, Business and Innovation Daniel Katz
  • 16. “Interviewing Humans” Its important to remember the people you interviewed want to be liked. They want to show off their intelligence. Design, Business and Innovation Daniel Katz
  • 17. “Interviewing Humans” Introduction - Ice breakers and introduce your self Design, Business and Innovation Daniel Katz
  • 18. “Interviewing Humans” Body - ask open ended questions that can't be answered with a simple yes or no Design, Business and Innovation Daniel Katz
  • 19. “Interviewing Humans” Conclusions - once all questions have been asked say so. Also ask if the person has anymore they would like to say about the topic. Design, Business and Innovation Daniel Katz
  • 20. “Interviewing Humans” Tips for conducting an interview Breath Actively listen Keep an ear out for vague answers Don't talk about yourself Keep a checklist to document data Design, Business and Innovation Daniel Katz
  • 23. Interview Findings • Class size is a cause for distraction • Student not interested in course materials • Teacher hard to follow • Student expresses his distractions as “zone outs” https://drive.google.com/file/d/0B14VQK0CpOTAUDJJWnc3UkRVTnM/view?usp=sharing Design, Business and Innovation Daniel Katz
  • 24. Peer to Peer Documentation • Student siting next to me taking pictures • Noticed the same things • Same girl shopping again Design, Business and Innovation Daniel Katz
  • 25. Peer to Peer Documentation • Student siting next to me taking pictures • Surrounded by distracted students • Also found students on phone Design, Business and Innovation Daniel Katz
  • 26. Peer to Peer Documentation • Student siting next to me taking pictures • surrounded by distracted students • Also found students playing games Design, Business and Innovation Daniel Katz
  • 27. Peer to Peer Documentation • Student siting next to me taking pictures • Also found students distracting each other • Having an extended conversation Design, Business and Innovation Daniel Katz
  • 28. Peer to Peer Documentation • Student siting next to me taking pictures • Also noticed the teacher lecturing • No one seems interested Design, Business and Innovation Daniel Katz
  • 29. Peer to Peer Documentation Findings Observations: Documentation indicated the large size of the class showing how class size can lead to a distraction Design, Business and Innovation Daniel Katz
  • 30. Peer to Peer Documentation Findings Observations: Distracted students seem to influence peers Design, Business and Innovation Daniel Katz
  • 31. Desk Research, Business Sites “Taiwan police take aim at Pokémon gamers driven to distraction” Drivers with video game distractions causes concern for police officers http://www.reuters.com/article/us-nintendo-pokemon-taiwan-idUSKCN10M0TY Design, Business and Innovation Daniel Katz
  • 32. Desk Research, Business Sites “Trump apologizes for lewd comments but calls footage a distraction” Trump has a desire to stop saying ludicrous things and creating distractions http://www.reuters.com/article/us-usa-election-trump-idUSKCN12806I Design, Business and Innovation Daniel Katz
  • 33. Desk Research, Business Sites “Self-Driving Cars Will Be the Best Thing to Happen to Motorcycles” There is a need to make the road safer for motorcycles by eliminating distracted drivers. http://www.bloomberg.com/news/articles/2016-10-11/self-driving-cars-will-be-the-best-thing-to-happen-to-motorcycles Design, Business and Innovation Daniel Katz
  • 34. Desk Research, Business Sites “For $100, Should You Turn Your Mechanical Watch Into a Smartwatch?” The smartwatch notifications cause new levels of distraction http://www.bloomberg.com/news/articles/2016-10-13/chronos-review-should-you-turn-your-old-watch-into-a-smartwatch Design, Business and Innovation Daniel Katz
  • 35. Desk Research, Business Sites “NFL's Video Ban Won't Slow Its Ratings Tailspin” There is a need to keep football fans interested even though there are distractions like the presidential debate and the MLB playoffs https://www.bloomberg.com/view/articles/2016-10-12/nfl-s-video-ban-won-t-slow-its-ratings-tailspin Design, Business and Innovation Daniel Katz
  • 36. Desk Research, Business Sites “Background noise can make it harder for toddlers to learn words” Turning off background noises like TV and radio can help language development http://www.reuters.com/article/us-health-learning-infants-noise-idUSKCN10801K Design, Business and Innovation Daniel Katz
  • 37. Desk Research, Business Sites “Train yourself to concentrate with ‘pull-ups for the brain” Learn how to avoid distractions so you can focus on one thing at a time. https://www.ft.com/search?q=distraction%2C+learning Design, Business and Innovation Daniel Katz
  • 39. Imagined Product/Service In Situ Visualization Selected Environment and User Image Design, Business and Innovation Daniel Katz
  • 40. Imagined Product/Service In Situ Visualization Selected Device Image Design, Business and Innovation Daniel Katz
  • 41. “Imagined Product/Service In Situ Visualization Design, Business and Innovation Daniel Katz