Design pp 1 edited

Design Thinking, Tim
Brown
When looking at his results Kaiser found that his hospital
ran twice as efficiently with his new design in effect
Design, Business and innovation Daniel Katz

Design Thinking, Tim Brown
Nurses found their jobs easier then ever, after just 45 minutes of
work one nurse felt she was an hour ahead of schedule

Design Thinking, Tim Brown
Not only were the nurses happier with their jobs, Patients were
having much better experiences.

Design Thinking, Critical Question 1
Do all patients really appreciate technology being used
to store their clinical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction

Design Thinking, Critical Question 2
What is lost when using technology to document
patients medical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction

Going Deeper, Seeing Further
“Nonlinear Interpretations”
observing small inconveniences of humans can lead to a huge
impact in business

“Extremes”
Ethnographic research must include all types of humans
Even the most extreme minorities must be studied

“Collaborations with consumers and customers”
Feed back from customers can help designers figure out how to
improve their product or service

“Multiple layers of subjectivity”
Although everyone is different it is a researchers job to find the
“overlapping layers of many peoples realities”

“Analogous cases”
Situations that differ but have similar characteristics
Studying these cases could inspire new innovative ideas

Ethnographic Research,
Students Distracted in Class
• Classmate to my left on his cell phone
• Back row of class
• Student uses phone or laptop all of class

• Classmate in front of me watching YouTube
• Fail videos (people getting hurt)
• Friend to the student’s left also distracted
• Student uses laptop all of class

• Girl in front of me to my right
• Shopping for shoes
• Either uses phone or computer in class

• Classmate to my right
• Playing fantasy football
• Another classmate on his phone
• Back row of class

• Teacher lecturing
• Students distracted by computers
• Not many students looking at the teacher

“Interviewing Humans”
Its important to remember the people you interviewed want to be
liked. They want to show off their intelligence.

Introduction - Ice breakers and introduce your self

Body - ask open ended questions that can't be answered with a
simple yes or no

Conclusions - once all questions have been asked say so. Also
ask if the person has anymore they would like to say about the
topic.

Tips for conducting an interview
Breath
Actively listen
Keep an ear out for vague answers
Don't talk about yourself
Keep a checklist to document data

Interview Planning
https://docs.google.com/document/d/1VHHxvLw3DM4gOz98h-
opQv57op2DXrbqVvlLRVIkfp0/edit#

Edited Interview
https://drive.google.com/open?id=0B14VQK0CpOTAQUpmOTNX
UWwzdVk

Interview Findings
• Class size is a cause for distraction
• Student not interested in course materials
• Teacher hard to follow
• Student expresses his distractions as “zone outs”
https://drive.google.com/file/d/0B14VQK0CpOTAUDJJWnc3UkRVTnM/view?usp=sharing

Peer to Peer
Documentation
• Student siting next to me taking pictures
• Noticed the same things
• Same girl shopping again

Peer to Peer
Documentation
• Surrounded by distracted students
• Also found students on phone

Peer to Peer
Documentation
• surrounded by distracted students
• Also found students playing games

Peer to Peer
Documentation
• Also found students distracting each other
• Having an extended conversation

Peer to Peer
Documentation
• Also noticed the teacher lecturing
• No one seems interested

Peer to Peer Documentation
Findings
Observations:
Documentation indicated the large size of the class showing how
class size can lead to a distraction

Peer to Peer Documentation
Findings
Observations:
Distracted students seem to influence peers

Desk Research, Business Sites
“Taiwan police take aim at Pokémon gamers driven to distraction”
Drivers with video game distractions causes co ancern for police
officers
http://www.reuters.com/article/us-nintendo-pokemon-taiwan-idUSKCN10M0TY

“Trump apologizes for lewd comments but calls footage a
distraction”
Trump has a desire to stop saying ludicrous things and creating
distractions
http://www.reuters.com/article/us-usa-election-trump-idUSKCN12806I

“Self-Driving Cars Will Be the Best Thing to Happen to
Motorcycles”
There is a need to make the road safer for motorcycles by
eliminating distracted drivers.
http://www.bloomberg.com/news/articles/2016-10-11/self-driving-cars-will-be-the-best-thing-to-happen-to-motorcycles

“For $100, Should You Turn Your Mechanical Watch Into a
Smartwatch?”
The smartwatch notifications cause new levels of distraction
http://www.bloomberg.com/news/articles/2016-10-13/chronos-review-should-you-turn-your-old-watch-into-a-smartwatch

“NFL's Video Ban Won't Slow Its Ratings Tailspin”
There is a need to keep football fans interested even though there
are distractions like the presidential debate and the MLB playoffs
https://www.bloomberg.com/view/articles/2016-10-12/nfl-s-video-ban-won-t-slow-its-ratings-tailspin

“Background noise can make it harder for toddlers to learn words”
Turning off background noises like TV and radio can help
language development
http://www.reuters.com/article/us-health-learning-infants-noise-idUSKCN10801K

“Train yourself to concentrate with ‘pull-ups for the brain”
Learn how to avoid distractions so you can focus on one thing at a
time.
https://www.ft.com/search?q=distraction%2C+learning

Design pp 1 edited

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Design pp 1 edited