The document discusses various ways that audiences learn about and form opinions on new films. It mentions that the internet, particularly YouTube, Reddit, and social media, are common ways for audiences to find out about upcoming films and watch trailers. It also discusses reception theory and the three types of audiences - dominant, negotiated, and oppositional - in how they may interpret messages in films. Finally, it notes that films based on existing books, comics, or other content need to satisfy both new audiences and existing fans of the original material to be successful.