Post Production
• Editing to the beat is mainly important for us I 
believe because the beat changes frequently 
from a fast pace to a much slow pace beat. 
This is important for us to to get different 
shots in as we are trying to build a story with 
our video so with editing to the beat will allow 
us to take the opportunity to get the message 
across.
• Carol Vernallis studied editing 
and camerawork closely in music videos and said 
that editing was more likely to be seen in a music 
video because of the pace of beat and the 
particular shots you want to include. Base tracks 
are used to give the video structure and that's 
what we are willing to achieve. The camera shots 
may move in time with the music, this will be 
done during filming but during editing we will 
ensure that we match the pace of the music and 
any shots together so they can all link and fit in 
well.
• We follow the theory of Andrew Goodwin 
when he describes Amplification. We believe 
this suites us the best as there is going to be 
visual images that supports the lyrics of the 
song and add/give it more meaning. For 
example, with our somebody finding 
something beautiful we are going to show this 
through Bernard acting out what he found 
that was beautiful.

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Presentation1 shazad edwards

  • 2. • Editing to the beat is mainly important for us I believe because the beat changes frequently from a fast pace to a much slow pace beat. This is important for us to to get different shots in as we are trying to build a story with our video so with editing to the beat will allow us to take the opportunity to get the message across.
  • 3. • Carol Vernallis studied editing and camerawork closely in music videos and said that editing was more likely to be seen in a music video because of the pace of beat and the particular shots you want to include. Base tracks are used to give the video structure and that's what we are willing to achieve. The camera shots may move in time with the music, this will be done during filming but during editing we will ensure that we match the pace of the music and any shots together so they can all link and fit in well.
  • 4. • We follow the theory of Andrew Goodwin when he describes Amplification. We believe this suites us the best as there is going to be visual images that supports the lyrics of the song and add/give it more meaning. For example, with our somebody finding something beautiful we are going to show this through Bernard acting out what he found that was beautiful.