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1) Croma is a specialist retail chain promoted by Infiniti Retail Ltd, a subsidiary of Tata Sons, that sells consumer electronics and durables. It currently has 50 stores and aims to expand to 85 more stores across India by March 2015. 2) Croma's objectives are to understand customer needs and meet them through a delightful shopping experience. It offers a wide range of over 6,000 products from 180 brands across 8 categories. 3) Croma stores range from 5,000-20,000 square feet and are designed to provide a consistent, cost-effective shopping experience through elements like flooring, lighting, temperature control and product trials. Major selling products include color TVs, refrigerators
Presentation2
- 1. A TATA ENTERPRISE INTRODUCTION We help you buy First national, specialist retail chain : consumer electronics and durables. Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 50 stores
- 2. A TATA ENTERPRISE We help you buy Brand Philosophy •If service wasn't important. •If technology wasn't complex. •If variety wasn't confusing. •We would have no reason to be in business. •We help you buy.
- 3. A TATA ENTERPRISE We help you buy OBJECTIVES. •Focus : Understanding customer’s need and meeting them in a delightful manner •By March 2015 : Aiming 85 more megastores across India •Market Penetration : Also targeting small cities such as Chandigarh, Amritsar, Jalandhar, Mysore, Mangalore etc •Commitment : Providing unmatched shopping experience
- 4. A TATA ENTERPRISE We help you buy WHY CROMA ? •Widest range of products Choose from 6000 products across eight categories •We help you buy Sound and knowledgeable advice from well-trained advisors to help you make informed buying decisions. •A name you can trust Croma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally. •Customer commitment Croma not only gives you a world-class shopping experience, but also backs it with great after-sales service.
- 5. A TATA ENTERPRISE Contd... We help you buy •Great deals and offers Croma periodically offers exciting deals on all your favourite products. •A first of its kind Consumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players. •Croma is the first of its kind Large-format, specialist and pan-Indian.
- 6. A TATA ENTERPRISE STORE FORMAT We help you buy • Croma Stand Alone Stores – 15,000 sq. ft to 20,000 sq. ft. • Croma Stores located in Malls – 5000 sq. ft to 10,000 sq. ft.
- 7. A TATA ENTERPRISE STORE DESIGN OBECTIVES We help you buy •Consistent with retailers image and strategy. •Positive influence on customer satisfaction and purchase behavior. •Cost effective & Flexible
- 8. A TATA ENTERPRISE LAYOUT We help you buy
- 9. A TATA ENTERPRISE We help you buy ATMOSTSPHERE •FLOORING- Off white tiles • LIGHTING- Yellow and White blubs • ODOUR- Fresh air. • TEMPERATURE – 24 degree. • TRIAL PRODUCTS-
- 10. A TATA ENTERPRISE MAJOR SELLING PRODUCTS We help you buy Major Products contributing to the sales of CROMA : Colour Televisions Refrigerators Air Conditioners Washing Machine Others : Kitchen appliances, Gaming Devices, Computers, Laptops, Mobiles & Accessories Etc
- 11. A TATA ENTERPRISE PRODUCT MIX We help you buy
- 12. A TATA ENTERPRISE BRANDS We help you buy
- 13. A TATA ENTERPRISE We help you buy PRICE STRATEGY EXISTING PRICING • Value pricing • Promotional pricing Low interest financing Psychological discounting Special event pricing • Differentiated Pricing Time pricing
- 14. A TATA ENTERPRISE We help you buy VALUE PRICING Value for your money •Best products with most reasonable pricing. •Lowest down payments and easy EMI’s. •Best discounts and offers. •Warranties and guarantees to your most likings.
- 15. A TATA ENTERPRISE We help you buy DIFFERENTIAL PRICING
- 16. A TATA ENTERPRISE We help you buy
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- 19. A TATA ENTERPRISE We help you buy