Presentation on Croma
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Infiniti Retail Limited owns and operates Croma, India's first national retail chain for consumer electronics and appliances. Croma is a subsidiary of Tata Sons and gets technical support from Woolworths' global network. The first Croma store opened in 2006 in Mumbai and there are now 15 stores across 5 major cities. Croma offers over 6000 products across 8 categories and plans to expand to 100 stores nationwide. The document discusses Croma's brand philosophy, store formats, products, and locations.
Presentation on Croma
- 1. TATA CROMA
- 2. Research Design: Descriptive Data Source: Primary data and Secondary Data Research Instrument: Questionnaire Sample design: simple random design Sample location: Pacific mall Sample element: Students, business class, House hold, service class
- 3. • Mumbai – Juhu, Malad, Santacruz Airport, Dahisar, • CBD Belapur, Vashi, Bhayandar & Mulund • Pune –Wanowari & Yerwada • Ahmedabad –Memnagar & S G Highway Junction • Surat – Ghod Dod Road • Bengalooru – Koramangala • New Delhi – New Deepali Chowk ,Anand vihar
- 4. • OUR BRAND PHILOSOPHY • ABOUT CROMA • ABOUT INFINITI RETAIL LIMITED • WHY CROMA? • STORE OBJECTIVES • STORE FORMAT • PRODUCT CATEGORY • STORE LOCATIONS • STORE PHOTOS • Parking area • Timing • Customer feedback
- 5. WE HELP YOU BUY
- 6. • If service wasn't important. • If technology wasn't complex. • If variety wasn't confusing. • We would have no reason to be in business. • We help you buy.
- 7. •India’s first national , large format, specialist retail chain for consumer durable s & electronics •Croma is owned and run by Infiniti Retail Limited Infiniti Retail – a 100% subsidiary of Tata Sons. •Woolworths Ltd, provides technical support and strategic sourcing facilities from its global network.
- 8. • The first Croma store was launched in Juhu, Mumbai on • October 9, 2006 • Croma has over 180 brands and 6000 products • Plush stores, floor space between 15,0000 to 20,000 sq. • feet • 15 Stores currently located in 5 cities. • Croma planning to open 100 stores across India
- 9. Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched Croma, a national chain of mega stores of consumer electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail operations in India, while Woolworths provides technical support and strategic sourcing facilities from its global network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006. Infiniti Retail Ltd plans to launch stores across India in the coming months.
- 10. • Widest range of products Choose from 6000 products across eight categories • We help you buy Sound and knowledgeable advice from well-trained advisors to help you make informed buying decisions. • A name you can trust Croma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally. • Customer commitment Croma not only gives you a world-class shopping experience, but also backs it with great after-sales service.
- 11. CONTD….. • Great deals and offers Croma periodically offers exciting deals on all your favourite products. • A first of its kind Consumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players. • Croma is the first of its kind Large-format, specialist and pan-Indian.
- 12. • Consistent with retailers image and strategy. • Positive influence on customer satisfaction and purchase behavior. • Cost effective & Flexible
- 13. • The vision of CROMA is to be the number one in the retail in electronics and durables products in India, through quality products and delivery services (for larger products e.g.. Washing machine, refrigerator etc ) CROMA should imbibe a world class system to bring in delight to all our associates and the society at large.
- 14. The mission of our enterprise is to create unique customer satisfaction through innovation, quality, productivity , human resources development ,continuously striving for excellence with pride in our values and confidence in our approach. “The overall mission of CROMA is to be the first choice of the customers.”
- 15. • Croma Stand Alone Stores – 15,000 to 20,000 sq. ft. • Croma Stores located in Malls – 5000 to 10,000sq. ft.
- 17. Technology simplifies life. At Croma, we simplify technology. We offer our shoppers one of widest ranges of products and brands in consumer electronics and durables and a shopping experience that's truly world-class. You can choose from a number of products across eight categories. Our trained and knowledgeable advisors will help you arrive at an informed decision with their personalised advice. Whether you want to increase your productivity with the latest notebook, tune into your favourite music on the go, keep your cool in steamy weather with an AC, talk nineteen to the dozen on your mobile phone or do your laundry in a jiffy with a fully- automatic washing machine, Croma can help you make the right choice.
- 18. • Computers - Home PCs, Laptops • Music & DVD - Audio & Video CDs/DVDs
- 19. CONTD……. • Communications- Mobile phones • Gaming - Gaming Hardware/Softwares
- 20. • Home Entertainment – Home theatre, T. V., DVD players • Imaging - Digital Camera, Camcoder
- 21. High class Higher Middle class Middle class
- 22. STRENGTH 1.We get wide range of products i.e more then 6000 products 2.Give EMI facilities to the customer with down payments of Rs 1****
- 23. • They don’t do advertisement • They don’t distribute free pamphlets • No of show room are less • Cost off some products are high
- 24. • Croma have tough competitors • Like next • Like ezone
- 25. • They can increase their no of outlets • They can invest in advertisement • They can distribute the free pamphlets • They can put some hording on roads
- 28. Four way One way Two way layout layout layout
- 29. Parking Coverd Area Powerful square 20-30 lighting area Parking area net and clean
- 30. Opening WORKING Lunch Time TIME time 12PM 8 HOUR 20 min Closing time 8 pm
- 31. FEEDBACK OF CUSTOMERS Customer Easy accessable Arrangement of satisfaction product the product Discountable Customer freely Customer product easy move here and staff porches there Ratio 2-1 customer
- 32. Nutral 16.7%(2) Unsatisfied 25%(3) Satisfied 58.3%(7)
- 34. 2 person were present in counter 10 staff with red t-shirt $black pant One female staff Two security guard
- 35. Customer care service Customer on side service Customer off side service Replace the product
- 36. 1.Croma store should make some changes with lighting system to make the store look bright. 2.More counter should be introduced in which cash and card payment counter differently. 3.Showroom should have more aisle space to move inside. 4.some offer and advertisement should make, to increase sale 5.As croma has there own products they should have some pamphlet advertisement. 6.Ratio of female worker and male worker should be 1:2
- 37. • Visit to the CROMA outlet was an overall impressive experience . CROMA is one of the biggest retail chain for consumer durables and electronics. It has wide range of products and brands to select from. CROMA not only gives a world class shopping experience but also backs it with great after sale service. • CROMA periodically offers exciting offers to its customers especially on 15th august and 26th January every year.
- 38. •Around 250-300 people visit it everyday and around 500 people visit it during weekends. •There was also some of the drawbacks which we found in the CROMA store. •Lighting system of the store was not adequate. •Store was quite congested. Overall it was a great experience for our group to visit the CROMA store.