4 g a preview
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The document presents a market research report for ABC Telecom on introducing 4G technology. It outlines objectives to understand demand for 4G, market share compared to existing technologies, infrastructure requirements, pricing strategies, and the right launch timing. Research methodologies include questionnaires, employee feedback, competitor analysis, focus groups, and surveys. Secondary sources include industry organizations, internet data, and publications. The analysis will focus on the market, customers, and competition.
4 g a preview
- 1. 4G Market Research for ABC Telecom Presented By ( TATA GROUP ) Ranjit Achary Ankit Gindoria
- 2. The questions What is the market? Who is the customer? Who is the competitors?
- 3. Demand for 4G Market share Infrastructure STP Determining pricing strategy The right time to launch Objectives
- 4. Demand for 4G To understand the real demand for such a technology Market share The relevant and comparing with existing technology Infrastructure To understand if there is enough infrastructure to implement the technology STP The pricing strategy Market penetration or market skimming •Relevance and Importance of Objectives
- 5. Questionnaires to existing customers Employees feedback Competitive analysis Technical analysis Focus group Survey by mail, telephone Methodologies
- 6. Organizations like IEEE, 3GPP, WiMAX and ITU etc Internet data Ask professionals, trade organizations, Consult hardware companies Publications, researchers, academia's Secondary Source
- 7. Market Customer Competition Analysis parameters
- 8. Thank you