Presentation2 change
- 2. Launching communication plan Some ways that Volkswagen will launch the communicate will include some of the following strategies. Phone- short surveys after calls end Meetings- with consumers once a month to check on concerns Newsletters- with new updates Interviews- interviews with company leaders and managers Online- accepting online reviews and posting updates. Flyers Grand reopening party!!!!!( reestablishing who they are )
- 3. Technology Websites Blogs Facebook Twitter Google Apps Direct Emails Twitter Remind 101 ( text messaging service)
- 4. Effectiveness Managers must make sure employees are worried how the transformation may change their roles and responsibilities; and knowledge to perform in the changed environment Employees are concerned if they will be able to master the needed skills Managers must ensure that employees are made aware of the change initiative and the benefits. Managers should continue to communicate with employees about the changes that have been implemented throughout the company. Managers that the organizational may have positive results in Volkswagen but not necessarily bring positive results from the employees.
- 5. Feed Back 1.Accept continuous improvement as a "VALUE" of Volkswagen; included it in all 2.Volkswagen leaders should do it not through direction but by empowerment/Involvement/suggestions 3.Create an environment of continuous learning amongst all employees 4. Create an atmosphere of people care, dignity, positivity, inspiration, and fun ( remove the negative connotations.? 5.The people in Volkswagen should have shared vision and shared goals.
- 6. How to address negative -Volkswagen should take it personally but not emotionally. Understand it, wrestle with it and come up with an adjustment and response that maximizes output for the total company. -Regardless if the negative feedback is warranted or not, it stems from somewhere. Whether it’s a misperception, miscommunication or the company failing , the feedback exists for a reason. Volkswagen will figure out why and rectify it -The customer is always right. It might be difficult, but if Volkswagen can deal with them in a polite and thankful manner, they will ultimately benefit now and in the long run. -Contact the person – or business – to ensure that they are happy with the steps that you have taken to rectify what they thought was wrong about Volkswagen. Each consumer is equally important and everyone’s opionion matters. -
- 7. Affecting change What role will the communication plan play in the change process? Many members of the Volkswagen organization are innovative and eager to contribute their insights and suggestions for improvement throughout the entire Volkswagen family Displaying your commitment to change The majority of employees are wavering between adapting to the changes and actively resisting change. Volkswagen must give the employees a reason to change for the better