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The document discusses the advertising techniques used in the Bourne Supremacy film franchise to gain popularity and views. Specifically, it examines the concept and aim of movie trailers, targeting audiences through fast-paced action scenes and tension-building transitions. The document also explores additional promotional methods like pop-ups, film trailers, reviews, posters, and billboards that were employed to attract and catch audience attention for the films.
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- 1. Bourne Supremacy Techniques and InfoIn this presentation we going to talk about how the Bourne supremacy uses their advertising techniques to gain popularity and views. By looking :Concept of Trailer
- 2. Similarities
- 3. Aim of The Advert
- 4. Target AudiencePictures from Google
- 5. Concept Of TrailerDeep tone voice-overFast pace musicThe transition acts as a short cliff hangerAction scenes.
- 6. they are both action crime films they create some tension in various scenes.Same Age RatingThe differences and Similarities of‘Columbianaand Bourne Supremacy
- 7. AIM OF THE ADVERT.The aim for this advert is to catch and attract the audience. By showing quick flicks of action scenes. To get as more views so they can promote the advert.
- 8. Targeted AudienceThe advert gives the audience a sense of understanding what is going on in the film. As soon as you see the advert you get a straight understanding about the gender and age.
- 9. Examples and effects of How Bourne Supremacy used advertisementPop up – it urges people to view the filmFilm trailers – Gives the viewers a little preview of the filmDJ Reviews – People who Posters – Billboard –