Presentation8 (1)
- 1. G E N E R I C R E S E A R C H (reference from https://heatworld.com/,https://ww w.bauermedia.co.uk/uploads/b58d68 23d9eab3bf994cb0c20688b59e.pdf a nd https://en.wikipedia.org/wiki/Heat_ (magazine)
- 2. I N D U S T R Y • Heat is a UK entertainment magazine . Its mix of celebrity news, gossip, beauty advice and fashion is primarily aimed at women, although not as directly as in other women's magazines. It also features movie and music reviews, TV listings and major celebrity interviews. • Heat was launched in February 1999 • Editor Thomas Fangar,Mark Frith and Lucie Cave, it’s a weekly magazine published by Bauer Media Group "We're here to bring you the latest celeb news straight to your phone, fancy tablet or even computer if you're reading at work (we won't tell anyone but - be warned - some of our stories are very much NSFW, although we'll always tell you when)...We also like to discuss Love Island. In-depth. 365 days a year. You do too? We're going to get on so well."
- 3. TA R G E T A U D I E N C E
- 4. Coverlines- The magazine is mainly aimed at mainstreamers and aspirers so the fact that it talks about the contents of "Lisa's £3.8M Mansion" shows how the audience wants to gain knowledge about the celebs life and what they hope to have. Coverlines- They address Victoria and David informally, inferring that they're friends in some way which the reader may view as a way of reinforcing the magazines credibility making their information appear more factual, the "secret getaway" can be viewed from an oppositional perspective (Stuart Hall) because if it’s a secret it shouldn’t be reported but the preferred reading would be where and how they managed to do so, just so they can implement this in their lives. Dateline Barcode Puff- The puff sounds like a threat " Watch Out Becky" which entices the reader more and wants to read more about why this was said or what context this may be referring to.
- 5. The Masthead- Its hidden behind (but still seen clearly) behind all the news which could mimic the heat you'd feel from being clustered or a form of enigma reflecting the audience's surveillance nature they like reading about others' lives as a form of identification and entertainment. The White font implies purity which could reinforce their credibility since the Katie Price Scandal. The font Clarendon (slab-serif) is usually connoted as being plain and sturdy which juxtaposes its messy house style but sturdy information. Anchorage Text- The anchorage text reinforces the image and further elaborates what she's defending Strapline- The quote from the magazine "I am not a liar" reflects what going on outside the magazine with the Megan Markle interview with Oprah Winfrey. It makes the demographic want to read more about what she has to say on the accusations.
- 6. Main Image- The image of Meghan looks "unflattering" only because it isn't airbrushed and shows her real-life expression- paparazzi shot.It makes her look relatable and natural. It’s a close up so her facial expression is clearly shown underneath the natural lighting. The polysemic inference of this is that she can appear as though she's in shock, her expression looking as though she believes this is all a joke and she can't believe what's being said about her or it could seem as though she's trying to prover her innocence but can't take her lie seriously. Could be a reference to her appearance on suits- a law- based show which is about proving people's innocence and the opposing guilty. The smaller image of Harry makes it appear as though Meghan's in control Colour Palette- The colour palette consists of colours like white, pink and yellow. The yellow typography attracts the reader as it's in your face- an alert as well as connoting betrayal I.e. "I am not a liar" , the pink could represent its high female audience and or to categorize it as celebrity insight "Posh and Becks Secret Getaway". The white just ties it in making it appear cleaner.
- 8. WEBSITE
- 9. The name of the magazine is their which shows brand identity and shows how important it is to them to reinforce their credibility and status as they can get insight on these celebrities' lives. The hyperlinks helps the audience navigate quickly to sections they want to read further on "celebrity", "hair & beauty", "entertainment" etc. Once you scroll down there are subcategories giving an insight as to what the demographic will read in the section. The language used adheres to the uses and gratification as the audience may identify with the celebrities' situations I.e., your parents not liking the boy you like makes them appear relatable even if it's not physically more so mentally. The promotion of their heat radio ( the play button at the bottom of the screen) shows how they're expanding their brand name and income. But also want to show what they'd expect if they were to listen to it daily.