Supply Chain Management of Amul; Distribution network of Amul

The document summarizes an internship project to expand sales of Amul paneer and milk pouches in Kolkata. The intern conducted research on Amul's distribution channels in the region and surveyed retailers. Promotional activities were carried out and new outlets were created. The research found that 81% of retailers were profitable but 19% were unaware of new Amul products. Suggestions were made to increase retailer margins, order periods, and provide credit and product return options to further boost sales.