This document describes how the author's media product develops and challenges conventions of real music magazines by using them as models and references. Specifically, the author used Q music magazine as a reference for layout, color scheme, use of images on the cover and contents page. While adopting similar conventions, the author also made developments like changing the masthead design, using different fonts and formatting for titles, including more color, and altering the layout and size of images. The author took inspiration from a double page magazine spread for their floating quote technique but customized it for their chosen genre and included more images and text.