Is Interactive Production a Collaborative Economy - #Idocs2014
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The document outlines the transition from a social media-driven era to a collaborative economy era through three phases: brand experience, user experience, and collaborative economy. It emphasizes the importance of collaboration in enhancing ideas, clarifies misconceptions about free collaboration, and highlights the need for resources in crafting impactful ideas. Additionally, it promotes the concept of interactive storytelling as a form of research and development where failure is viewed positively.
Is Interactive Production a Collaborative Economy - #Idocs2014
- 2. WE’RE GOING FROM A SOCIAL MEDIA DRIVEN ERA TO THE COLLABORATIVE ECONOMY ERA
- 3. 1ST PHASE: BRAND EXPERIENCE ERA ONE WAY, ONE TIME, ONE PLACE, ONE DEVICE 1
- 4. 2ND PHASE: USER EXPERIENCE ERA ATAWAD (ANY TIME, ANY WHERE, ANY DEVICE) 2
- 6. THAT LEADS TO THE COLLABORATIVE ECONOMY
- 8. IDEAS ARE MEANT TO BE HACKED 2
- 12. A QUEST FOR SOCIAL IMPACT 6
- 13. INTERACTIVE STORYTELLING IS R&D (THUS FAILURE IS COOL)