Print and paper spec
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The document provides guidance on specifications for magazine publishing tenders, including the importance of getting specifications right the first time to avoid additional costs. It discusses key areas publishers should specify such as: 1. The core specification including print details, paper type, and scheduling. 2. Analyzing current specifications and processes to identify opportunities for cost savings and better solutions. 3. Paper specifications including paper type, grammage, and finish to optimize costs while meeting needs.
Print and paper spec
- 1. Welcome Small Publishers Workshop Jonathan Hunt
- 2. Publishing Solutions Getting the basics right in preparation for a magazine tender David Foakes
- 3. Preparing for a Tender Process What is the core of the specification The importance of getting it right first time The cost of Butterfly Production MIS Control Leading to cost savings What we will cover
- 4. The Specification The core of the specification The basics are boring right! Strive to become your suppliers best customer
- 5. Print What is the basic print production spec Can we get it right Rationalisation – individual magazines and portfolio Understand what you are buying
- 6. Specify correctly Specify correctly and aim to get it right first time Production schedules and plate change options Ask yourself has production control just evolved! Keep up to date with new services from existing suppliers…environmental impact, cost and time savings
- 7. Analysis Audit your specification and processes Ask questions to get the tender specification right for purpose Communicate and challenge Look for better solutions
- 8. Summary Specify correctly What should you supply soft and hard items The cost of changing your mind Rationalise without taking away the publishing USP’s Goodwill items Gather information existing and potential suppliers Target the cost and time savings An Audit offer
- 9. Welcome Manufacturing Considerations Effecting Cost Tony Ayles
- 10. The Main Categories Basics 2. Added value / Additional services
- 11. Basics Press size 8,16, 24, 32, 48, 64, 72 Page Cut off 598mm, 620mm, 630mm Short grain - 445mm Page size e.g. (Lithoman) page size 300 x 240 can produce 64 page sections Reduced width/depth 297 x 210 can produce 72 page section 280 x190 can produce 80 page sections Section size Maximise press capability Paper Coated/ Uncoated Bulk Run ability Weights
- 12. Basics (cont) Scheduling Weeks 1 & 4 Batching Magazines Together 1 Stop Shop PDF Print Bind Mail Dispatch Tolerances Additional costs Incorrectly formatted PDF’s Out of spec inserts
- 13. Complete marketing services Specialist marketing audits and consultancy Database management Subscription management services Digital printing Direct mail Security mailing Email marketing SMS marketing Data cleansing and health check High speed personalisation
- 14. What is Paper Management? Joyce Huie
- 15. Paper Management Is a service that could be provided by your own internal paper/production department By paper supplier -mill direct or a specialist paper merchant
- 16. Control Cost Savings Reporting Paper Management
- 17. Control Transparency Purchasing your paper – pricing and improve consistency of supply Stock and wastage arrangements
- 18. Cost Savings Budgeting and expenditure What ifs scenarios Effective inventory management
- 19. Reporting Budget v Forecast v Actual cost and usage To assist finance or production Monitor printer performance and waste analysis
- 20. Paper Specification Matthew Valentine
- 21. Making the Right Choice Economic Have you over-specified? Can you reduce the grammage? Is there a cheaper alternative? Are you buying the right quantity at the right price? Appearance Are you benchmarking the competition? Is the look right for your market? Can you add value by choosing a better quality? Printing Can you help reduce the print cost through paper choice? Is the paper right for your ink coverage/image type?
- 22. Your Choices Paper has evolved over the last 30 years The focus is on lower weight, higher brightness papers Choosing the right one is possibly the most important cost decision you will face
- 23. Categories of Paper Grade Newsprint / improved newsprint (uncoated) Mechanical uncoated S/C Machine finished coated MFC Mechanical light weight coated LWC Mechanical medium weight coated MWC Near woodfree & woodfree coated Uncoated woodfree
- 24. Key Characteristics of Offset Litho Papers Grammage Bulk Whiteness Gloss levels Opacity All of the above characteristics are inter-linked, i.e. a high white paper will have lower opacity, a heavier grammage will result in increased bulk, which in turn will be effected by a matt or gloss finish
- 25. Determining Cost Paper, in most instances, is sold by weight, so choosing lower grammages reduces the amount of paper required for the job Some grammages do incur surcharges However, choosing the lightest possible grammage will be the most cost effective route from a tonnage utilisation and mailing perspective
- 26. Determining Cost: An example You order 10t on 100gsm at £700/t Total cost £7,000 You switch to 90gsm Your tonnage requirement reduces to 9t A saving of 10% The surcharge is 3%, giving you a buying price of £720 Total cost £6,480
- 27. Summary Price Availability Printing Process / ink coverage Product Longevity Grammage Finish Price Availability Printing Process / ink coverage Product Longevity Grammage Finish
- 28. Questions?