The document discusses how the student's magazine title "LDN" follows conventions by using three letters like "NME" but shortens the city of London instead of an expression. Images on the cover were inspired by Lady Gaga's rebellious style to draw attention. Fonts and layout mimic other magazines to create a cohesive style. While conventions were largely followed, including genres and festivals to suggest audience, the contents page lists top downloaded songs to challenge conventions in a small but impactful way.